TOPIC: An evaluation of ‘Touch Point’ as a strategic tool for competitive advantage – McDonald’s restuarants Research Proposal
– Background of the study
– Aims and Objective
– Research Question (3)
RESEARCH METHODOLOGY
– Conceptual Frameworks
– Research Paradigm: interpretivist
– Research Appraoch:
– Data Collection techniques:interview, semi-structured or unstructured questionnaire
– Data analysis: thematic approach
– Literature review
Credit:ivythesis.typepad.com
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