Background of the Study
PCCW is world-renowned in terms of motivating its staff to perform well. PCCW have outstanding development programs, such as the business associates and trainee engineers’ schemes that aim to educate, update, and continuously build up employee skills and exposure. In training, the Company operates an intensive Trainee Engineer Scheme that is accredited by the Hong Kong Institution of Engineers. This development scheme aims to prepare staff for long-term career in the Company’s engineering and IP departments. PCCW also offers their staff more than 15,000 days per year of business and management training, corporate and business marketing, and outbound, inbound and retail sales.
Looking on a variety of sources, the function of HRD significantly influences the employees’ abilities and motivation (Huselid 1995, pp.636-38). This concept has been supported by a number of other authors and analysts (Delaney & Huselid 1996; Ichniowski, et al 1997). Sambrook (2000, p.159) stated that the HRD plays a key role in leveraging the knowledge of the organization specifically the enhancement of the abilities and skill of the employees. A substantial body of research literatures is present and available yet they generally tackle specific HR practices and performance (Ulrich & Lake, 1990; Waldman, 1994; Zingheim & Schuster, 2000). Earlier literatures in relation to incentive system indicate that incentive system work for the purpose of motivating employees; drawing and maintaining people with the suitable knowledge, skills, and abilities required in achieving the firm’s strategic goals; and creating an accommodating organizational culture and structure (i.e. Galbraith. 1973; Kilmann, 1989; Nadler & Tushman, 1988). In addition, Balkin (1992) assert that the old form of compensation, mainly characterized by pay structures based on job analyses, descriptions, specifications, and classifications, is no longer relevant, applicable, and effective especially when applied in today’s business environment. According to Burke and Cooper (2004: p. 26), when organizations value and reward people, those people are committed to performing well. While majority of research studies are conducted on the subject of motivation, they remain to be generic, more likely as motivation itself. In here, there is a need to conduct specific reference to an emerging industry that specializes in telecommunications and operates beyond geographical borders. This research mainly fits the need to formulate focused, specific, and innovative body of knowledge that will increase the awareness and provide a better understanding of the issues and problems concerning most companies and organizations and for the purposes of contributing effective approach in addressing staff motivation problems.
Research Questions
Research Method
This study is descriptive in terms if its purpose, qualitative in terms of its process, case study in terms of methodology, and applied in terms of its outcome. The descriptive approach is used to describe the nature or condition (Creswell 1994) of PCCW in relation to its motivational initiatives towards organizational learning. The advantages of this approach include quickness and flexibility and serve as an extension or a forerunner to a piece of exploratory research, a valuable research approach employed to discover what is happening; seek new insights; ask questions; and/or evaluate a phenomenon in a new light (Robson 2002). Further, the qualitative approach is used to measure useful data that are not immeasurable, such as feelings, beliefs, thoughts, and others. Qualitative information derived from the research then serves as basis for programme recommendations. Lastly, the case study approach is for the development of full understanding of the case as possible and is not linked with any particular research technique. This method involves the researcher to inquire deeper and examine thorough behaviors of a person or a circumstance. It also includes the discovery and identification of all the important variables which have contributed to the history or development of the chosen subject. This means that the researcher is going to gather data which include the past experiences and present condition of the subject as well as the environment. It will attempt to find out how these factors relate to one another and how they have affected the subject. Case study, like qualitative approach, allows a variety of information and facts to be collected and to be used for development of practical recommendations or solutions to problems identified.
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