Pizza Hut Essay
Write an essay of no more than 400 words about the following topic.
Question: Describe a typical Pizza Hut (PH) branch in your area together with discussing and analyzing its services and products. Illustrate your argument with references to Pizza Hut literature, and interviews with (PH) branch manager and clients.
Your essay should have the following parts:
An indicative title
Introduction
Main arguments
Conclusion
References
5. Have a clear mental framework
Map your essay (Refer to the model provided in Book 1 pp 11-12 and pp. 15-18).
1. Be clear what output you want from reading the text.
2. Before you read carefully, look quickly through the text to see what it is generally about.
3. Write down what you already know about the case.
4. Think of a question that the text will answer for you before you read.
5. Read the text carefully.
6. Make a checklist and select your appropriate source materials. (Refer to the model provided in Book 2 pp. 48-53).
Tutors are looking at not only what ideas are included in an essay but also how they are communicated. They will use a checklist to assess these features too.
Use of source material: Is information from study and research
correct and appropriate for the task?
1 Relevant information from reading is used.
2 Irrelevant information from reading is excluded.
3 Information from reading or other research is interpreted correctly.
4 Information from reading or other research is transferred correctly.
5 Information is integrated within the text.
6 Text is free from plagiarism.
7 Bibliography is constructed correctly,
i.e:
Source: adapted from materials created by Helen Bonano and
Janet Jones, MASUS Project, University of Sydney, 1997.
7. Outlining the essay and producing its first draft.
A. Take a position and then write your first draft. (Refer to Book 2 pp. 62-64).
1. What are you going to write about?
2. How are you going to communicate it in writing?
8. Design the essay
Producing an essay. (Refer to Book 2 pp. 68-76).
1. The introduction comes at the beginning of an essay. It sets the scene, introduces the reader to the argument of the essay and indicates how it will be developed.
2. The body of the essay consist of arguments. Arguments are made up of two main elements: claims and basis. To make a claim convincing, there needs to be a basis for it.
3. Statements of conclusion follow from arguments and should relate to the title.
9. Design your argument
(Refer to Book 2 pp. 79-85).
1. Introduce the key concept of the paragraph.
2. Provide data.
3. Make a claim.
4. Give an explanation.
10. Use the appropriate, critical skills
To make your essay more interesting, you are strongly encouraged to employ the skills and techniques you studied in Book 1 Analysing Business Cases, particularly in the following areas:
We are particularly asking you to include a paragraph (or two) before the conclusion that performs a SWOT analysis on the PH branch that you have chosen and frames your discussion according to its concepts.
Good Luck!
We have a wide range of topics available for you reading.
Credit:ivythesis.typepad.com
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