Open Table
Open table is the leading supplier of reservation, table management and guest management software for restaurants. It also operates the most popular restaurant reservations website – . With more than 6,500restaurant customers throughout the United States, Canada, the United Kingdom, Hong-Kong, Japan and Mexico, the OpenTable hardware and software system replaces pen-and-paper at the host stand. It automates the process of taking reservations and managing tables, while allowing restaurants to build robust diner databases for superior guest recognition and targeted e-mail marketing. Open Table is a reservation system that can be accessed by customers online. It does not only involve online booking but can also be used to organize the restaurant’s reservations, plan seating for the evening, keep track of the number of customers served at a given time, and also to keep track of the customers likes, dislikes, anniversaries, birthdays, seating preferences and others. Unlike some booking sites, Open Table offers reservation service for free (, 2004).
Uses of Open Table Software
1. Reservation Management
Using the open table software, reservations can be easily modified while viewing guest histories. It can also be useful in capturing phone numbers, email and mailing addresses. Open Table allows management blocking and VIP pre-assignments. It can also reduce no-shows with enhanced customer tracking. Reservations are taken from the restaurant’s website or OpenTable 24 hours every day ().
2. Table Management
The Open Table software maximizes seat utilization with walk-in and waitlist functionality. It also allows instant covers tracking in order to have a more efficient kitchen and server management. The Open Table software increase table turns by tracking party status. It also stores multiple reservation sheets for holidays and special events. The software allows the recording and viewing of shift notes for each day ().
3. Guest Management
The software allows the identification of regulars and VIPs, track customer preferences to meet and anticipate special requests, view customer reservation histories at-a-glance and track special occasions such as guest birthdays and anniversaries ().
4. Marketing Management
Open table software aids in conducting powerful email marketing campaigns to increase repeat business, printing mailing labels to reach select target audiences and tracking and rewarding concierge business ().
5. Increase Control
Using the Top Table software, reservations can be managed from the back-office or any other location simultaneously. Controlling multiple restaurants from key centralized locations is possible through Open Table and share guest data across sister restaurants ().
Future Uses
The Online Restaurant Reservation Systems will develop into an integrated Global Restaurant Reservation System. The interactive system will be characterized especially by the straightforward menu navigation, extensive information about the respective restaurants and an easy-to-use modern user interface. Restaurants will be able to display its interiors online using demonstrative graphics and the guests can choose his table using the internet. Menus and wine lists can be already be viewed on the Internet, set meals ordered in advance, events planned and, of course, smoking and non-smoking tables can be selected. The guests will also be able to invite friends or business partners with an individually designed eCard or send it as recommendation. Restaurant reservations will be more attractive through the addition of different entertaining features such as cooking shows for everyone who loves to cook and world-class chefs giving away some of their gourmet secrets and an encyclopedia for all wine connoisseurs and a recipe database with photos which can be uploaded by the user himself.
Speech Recognition Telephone Reservations
In the Future, the online restaurant reservations will integrate a speech recognition solution that will offer the customers new ways of creating, changing and monitoring the reservations they made with a restaurant. This new software will give everyone particularly, busy travelers who are always on the go to make reservations anytime, anywhere using a mobile phone or telephone. The speech recognition technology makes reservations easier. The customers will be given a personal ID or the phone number of the customer can be used in order for the system to retrieve the details about the customer who is making a reservation. The system will search for available seats taking note of the customer’s preferences. Choosing a seat, making requests and making reservations will be easily accomplished through the system. The system will be able to recognize different accents and it will include different booking options. The system will also be able to recognize different languages using a bilingual speech recognition interface.
Bibliography:
Credit:ivythesis.typepad.com
0 comments:
Post a Comment