Example: SWOT Analysis-Hewlett Packard
Strengths and Weaknesses= Internal
Opportunities and Threats= External
STRENGTHS
-Printer business (imaging expertise)
-Brand
-Technology
-Knowledge, relationships (history)
-Sales compensation
WEAKNESSES
-Marketing
-Distribution (inventory)
-Culture
• internally focused
• out to lunch/lifestyle oriented/flexible
• not marketing
-Costs
OPPORTUNITITES
-Higher market share
-Demand growing
-Internet
-Services
-International
-Use imaging expertise
-Networking (wireless printers)
-New invention
THREATS
-Patents rip off
-DELL (cheap, quality, no inventory)
-Printer cartridge business
-Manufacturing system (weakness?)
• risks of being international
-↓ in demand for printer business
Credit:ivythesis.typepad.com
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