EXECUTIVE SUMMARY
This 4,918-word document discusses a Project Development Process for a coffee house establishment. The name of the planned business venture is RM Coffee Blends to be located at Commercial Street in London, the main business street in the city. Commercial Street is a road in Tower Hamlets, East London that goes north to south from Shoreditch to Aldgate through the East End district of Spitalfields. Basically, this project came out of the need to provide the locals and tourists who come to London with a place to just sit back, relax and enjoy their caffeine fix prepared just the way they like it. Coffee houses located in London are in abundance. In fact, one such shop could be found in every second corner, but the demand for coffee serving is increasing in enormous number, thus the project for RM Coffee Blends. The business aims to establish competitive advantage through providing clients with a unique RM Coffee Blends experience each and every time they enter our coffee house, mainly through provision of a five-minute massage for every cup of coffee they order. The management team of RM Coffee Blends will be consisted of four highly-qualified and success-driven people who will lead RM Coffee Blends in its path to growth and sustainability.
The main target market for the company is the tourists who go to London to experience coffee in its finest in the region. The secondary target market will be the locals, who have sustained the growth of the coffee industry through their continued patronage of coffee houses in London. The financial projections highlight the feasibility of this business plan, as the business is forecasted to garner a net profit of £400,750 by the end of the first year alone. The business needs to raise £500,000 though, and this document aims to assist in realising that objective. Said capital requirement will be used for start-up and operating costs to last for three years, specifically for the purchase of furniture, equipment and raw materials to be used for business operations.
Credit:ivythesis.typepad.com
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