Please do it in word format.
For an Organisation : Microsoft or Starbucks
a) Construct a SWOT analysis to summarize its current strategic position
b) Identify options for the future development of the organization both with regard to
– Resource-led strategic development
 Consider whether the organization should construct a value offer on the basis of consistent generic strategy.
 Consider how the organization should build and exploit its core competencies.
– Market led strategic development
 To identify strategic options from a Market-Led perspective, An off product or Market Matrix is useful
c) Evaluate the relative merits of potential future strategies
– Evaluation of options informs subsequent choice. A good way to do this is to consider 1. Suitability 2. Feasibility 3. Acceptability. Alternatively refer to Lynch approach to risk assessment.
d) Recommend specific courses of action to be implemented by the organization
– In recommending preferred options for subsequent implementation, include reference to what you consider to be critical success factors for the organization? Also to suggest Performance Indicators (P.S.) to measure successful implementation.
e) Research refers both to the information obtained about your chosen organization and to your ability to engage with relevant literature.
The Assignment Content – not over 2,500 wordings excluded appendix
1st Part : Introduction – 50 wordings
2nd Part : SWOT Analysis – 500 wordings
3rd Part : Resources Led and Market Led strategic development – 1000 wordings
4th Part : Merits of Potential Future strategies – 500 wordings
5th Part : Recommendation and Conclusion – 450 wordings
One more question, the appendix will be attached or not and appendix is Free?
I will deposit to yr Hang Sang Bank account after received your confirmation.
Thanks & Regards,
Kristie
Credit:ivythesis.typepad.com
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