Contents
Summary
Acknowledgements
Abstract
1. Introduction
General Reform In China
Medical Reform In China
The Pharmaceutical Industry In China
Reform Impacts on Pharmaceutical Companies
2. Literature Review of Buyer Behavior
The Different Cultural Between Swiss and China
Different Buyer Behavior In Swiss And China
Price Strategy
Summary
3. Background to Beijing Novartis And The Chinese Healthcare Reform
4. Research Objectives and Methodology
Objectives of the research
Methodology And Methods
Research Hypothesis
Data Requirement
Secondary Data Collections
Semi-structured Interview
5. Results
Results From the Secondary Data
Results From the Interviews
Limitations For the Study
6. Conclusions
Credit:ivythesis.typepad.com
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