Dear Vic Fabe,
There is an little piece of assignment which is:
Module: Marketing Strategy
Questions 1.
a. What do you understand by Direct Marketing? 10 Marks
b. Using examples, discuss organisations that have successfully adopted a direct marketing approach. 15 Marks
BELOW QUESTIONS ARE BASED FROM CASE STUDY OF H. J HEINZ COMPANY
A. Based on your examination of the case study, produce a marketing plan for Heinz determining where the firm is at the moment, where it may want to be and how it can get there. 20 Marks
B. Evaluate the strategies Heinz can employ to ensure long term relationships with its customers. 15 Marks
Attached is the case study
Regards,
D Lawrence
Credit:ivythesis.typepad.com
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