Bibliography
Books
Arnheim,R, Visual Thinking, University of California Press, 1972.
About art and visual perception, forms and functions of art.
Bierut,M (ed) Looking Closer: Critical Writings on Graphic Design, Allworth Press, 1994.
A book including different sources of writing, a collection of essays, some contain advertisements.
Crow,D, Visible signs: An introduction to semiotics, Ava publishing, 2003.
About semiotics, basic theories easy to understand,. Concepts such as signs signifiers, language and speech.
Delis Hill,D, As seen in vogue: A century of American Fashion in advertising (costume society of America), Texas Tech University Press. 2005.
It contains information on fashion advertising, magazines.
Dyer,G, Advertising as communication. London and New York Routledge, 1982.
About advertising, it is a form of visual communication that constantly impinges on our daily lifes. Talks about persuasion. Manipulates our culture.
Goodrun,C, Advertising in America, The first 200 years. Abrams, 1990.
Gunter,B, Media and Body Image: If looks could kill, Sage Publications, 2004.
Body image, research on the media and eating disorders. Looking at the body how advertisement changes people.
Hebdige,D, Hiding in the light: On Images and Things, Routledge Ltd, 1998.
Looking at the creation and consumption of objects and images as diverse as fashion and documentary photographs.
Jackson,S, Sport, Culture and advertising: Identities, commodities and the politics of representation. Routledge, 2004.
The use of sports personalities in advertising, advertising in general.
O’Shaughnessy,J, Persuasion in advertising. London Routledge: Routledge, 2003.
How we are drawn in by advertisements. Includes case studies.
Packard,V, Hidden Persuaders. Pocket Publishers, 1985.
About consumerism, the lengths in which advertisers have gone to persuade consumers.
Williamson,J Decoding advertisements:Ideology and meaning in advertising. Marion Boyars Publishers, 1994.
How philosophical ideas can be taken down from the stratosphere and applied in every day life. Analysis magazine ads, dicusses signs and symbols in use.
Williamson,J. Consuming passions: The dynamics of popular culture. Marion Boyars Publishers, 1991.
Numerous articles on many topics to do with advertisemenst.
Articles
Klein, truth in advertising, originally published in AIGA journal of graphic design. Vol.18.no.2, 2000
Website
http://www.reebok.com/useng/ir/press/2005/I_am_what_i_am.html. (Accessed) 09/05/2006
for research on Reebok to find out about their campaign
http://en.wikipedia.org/wiki/advertisement. (Accessed) 09/05/2006
general information on advertisements.
http://dove.com. (Accessed) 10/05/2006
for a reference against portrayal of women
Credit:ivythesis.typepad.com
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