Comparison of the Pizza Hut Branches
Pizza Hut: A Brief History
Began in 1958, the brothers Frank and Dan Carney borrowed 0 from their mother and started to establish the business in the Wichita State University in Kansas, where they both studied. Since then, the Pizza Hut slowly emerged and now the world’s largest pizza franchise. The company continuously branched and developed different franchise and has put as a part of Pepsi Empire.
Through the aggressive marketing techniques especially in “take out” market, it is truly satisfying that the success was achieved through innovation. For over the years, the Pizza Hut had to reinvent the pizza and introduce a healthier pizza because the company and their specialists cut off the unnecessary calories and fats when cheese is added to the dough. In addition to their menus, the company included the new taste combinations and expanded the choice of the pizza available for the customers. The additional pizza dippers in their menus are part of the company’s strategy to gain the consumers trusts for the next years.
Customers’ Delight
After more than fifty years, the company already collected almost 12,000 restaurants in more than 90 countries. Pizza Hut remains in the lead as the number one choice of the pizza lovers. The entire company had a philosophical belief that states: “because we love pizza and we care about our customers, we have a responsibility to offer great products and service”. Its influence definitely reached every corner of the world. Even the Queen of Italy during 1889, namely Queen Margherita, was captured by the deliciously taste of pizza. In for her honor, one pizza is named after her.
Marketing, Products and Services
Every Pizza Hut Franchise has their own marketing strategy in satisfying their customers’ needs. Aside from the delivery services that is widely adopted by different restaurants, the company also started the online orders, where the customers who can’t managed to go to the telephone or walk in their alleys can now log on to their website and access their orders. Both franchises in the area receive good feedbacks in their products and services.
But one of them gets slack sales during afternoon. Around two o’clock in the afternoon, the customers are nowhere to seen. The first restaurant reasoned that the franchise is in the middle of the city where the people are busy working. It is common for them that the people suddenly disappear after the clock hits the one to one thirty in the afternoon. But after the slow sales for about three hours, the restaurant will be again busy in producing the all-time favorite. As part of their marketing strategy, their crews or waiters are doing the sales talk outside the restaurant. As a result, they also offer a free delivery whenever the place is within reach. It is hard for the employees but they have to so it to survive a day and been not subject for foreclosure.
Meanwhile, the other franchise restaurant also experiences this kind of down sales. The other restaurant is a little far from the first one, but the slack sales hits them in the morning. The only reason is because the restaurant stood near the other restaurants which the competition is extremely high. To answer this kind of problem, the restaurant participates in giving gift cards, where an individual can avail their product whenever he wishes to. All he has to do is to present a card that was authorized by the management. It is very effective especially in holiday seasons.
Analysis
The two Pizza Hut franchises are operating for almost 10 years in their own community. The growing competition and advantages of the two franchises are continuously affecting the performance of the restaurant. In the aspect of marketing, the differences are indeed obvious, but still both aims to achieve the additional sales and still part of their objective are taking care of their customers. The two restaurants are aware of the emerging global competitions and the managers in their respective restaurants are planning to stand against the different market changes.
Credit:ivythesis.typepad.com
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