The Hong Kong and Shanghai Banking Corporation Limited
The Company Profile
The Hong Kong and Shanghai Banking Corporation Limited is one of the members of the HSBC Group. The company is headquartered in the Hong Kong Special Administrative Region (SAR). Together with its subsidiaries, the bank provides a complete range of the commercial, personal, and corporate banking and related financial services. These services had been offered for the 600 branches and offices in the 20 countries around Asia-Pacific. The company also is one the largest bank which was incorporated in Hong Kong and serves its customer for the international base. It is also employs more that 33, 800 people (The Hong Kong and Shanghai Bank Corporation Annual Review, 1996).
Introduction
The Hong Kong and Shanghai Banking Corporation Limited is considered as one of the largest bank worldwide. It is then entitled to have a wide range of business strategies in order to improve of not just its products and business status, but also improve its services for the commitment it offered to its consumers. To have a business policy is much important issue so that the bank managers can determine the direction of its business and the improvement it has experienced. In this area, the bank had been analyzed to determine the possible factors which can affect the operations and the significance of the bank. This can also help to forecast the future status of the company with the aide of the analysis of the competitors, the inbound and outbound operations, the marketing and the support activities. Furthermore, financial and the policy had also been determine to have a background on the company profile.
The Company Value Chain Analysis
The value chain analysis is important factor in the determining and analyzing the competitive advantage’s development. This is also applicable in the culmination of the total value which was delivered by the bank. In this strategy is also applicable and divided into the support and the primary activities.
The Company’s Primary Activities
In this area, it includes all the banking suppliers which can also be stored before they can be using it for the assembly and for the operations until it will turn into production and ready for the marketing and services.
Inbound Logistics of the Bank
The supplies of the bank are merely focused on the solutions of the large supply chains. The bank works in its supplier in order to promote the recycling and for the maintenance of the goods of the practices which are environment friendly so that it can reduce the environmental impact. The HSBC also invest in the facilities which are energy efficient that will encourage the employees in saving for the natural resources. This is also the commitment of the bank in for the continue support in the waste production and in the improvement of the environmental performance. This also be done in order to tender and have contract on the supplier for assuring the support of the corporate policy on responsibility to make it socially responsible and can sustain the business practices. In this manner, the company had practice to use the methods which can be environment friendly as using the paper products, the soy ink of the printer, the recycled toner Cartridge etc.
The Bank’s Operations
The banks operations include the services of personal, commercial, and corporate responsibility.
The banking services of the bank includes the opportunities in the global investment, the recognition worldwide and benefits, the power vantage which offers wealth management and financial services. The smart vantage also is one of the banking services that the bank is offering that enables the consumer to have financial tools he will going to take control anytime and anywhere. The time deposit also is one of the banking transactions that allows the consumers to lender its money and get it back for the higher interest rate. It also offers 24-hour services of currency exchange. The investment services of the company includes 24-hour Hong Kong stock trading, the open-end funds which capitalize on the investment funds in the consumers’ choice of quality funds, the Unit-Trust and the Deposit plus, the bonds and the IPO. The credit card services of the company are the classic card which took advantage on the Visa card and Master Card, the gold card, the visa platinum card and the premier MasterCard which is the elite credit card and exclusively distributed by the HSBC account holders. The mortgages loans of the company are the Home Mortgages Loans that will meet the financing requirements of its consumers, the deposit-linked mortgages which can be a huge help in managing the finances of its consumers, and the high advance mortgage that will allow it consumer to have a mortgage loan borrow of 95% of the value of the property. Part of the mortgage services also are the FreeChoice Mortgage, the trading up, and the investor mortgage. The loan services of the company includes the personal tax loans which will be flexible and reliable in realizing the consumers goals, the personal installment loan which is in regular basis that will allow the consumer to budget its finances accurately, the revolving, and the overdrafts. The bank also offers insurance products including the travel insurance for the protection of family in going anywhere; the life insurance is the protection of the consumer himself and for his love ones, the health insurance which helps the holder for the comprehensive medical and hospital coverage, the accident insurance that will provide its subscribers cash benefits for the serious injured which was cause by an accident, and the home insurance that will cover for the home and the personal belongings in relation to the loss or damages. The wealth management is one of the personal services that the bank is offering. Part of these services includes the life planner which will enable the consumer to know for the financial planning for his events, the risk profiling questionnaire that can determine the financial risk of a person, and the portfolio management that will maximize the possibility of investment return and will be able to alleviate the level of risks. Lastly, are the international services which will help its consumer to have an international transaction.
The commercial banking is also one of the services that the bank is offering, part of this commercial banking includes the business vantage which will only take 20 minute to apply and can manage all the business accounts in only one consolidated statement so that it can access to the range of much benefits, the easy trades which will help the trade processes manage easily, the business internet banking which is the fast, easy and convenient way in managing the consumers money, the business travel care which is a travel protection most of the Asian countries, the living business of the HSBC that will help the business to be more profitable as well as productive in the implementation of the socially and environmental responsibility in the business practices, and the business revolving credit that will have an access to the business funding even without the commitment in the loan of the long term. Part of the commercial services of the business also is the stock trading services which is also been part of the investment services. This is applicable for opening an online investment account online. Including in this services also is he unit trust, the deposit trust, the certificate of deposit, the structured investment deposit, the bonds which are also by government that will secured of the stable income with the aide of the interest payment and the market information which will cover the in depth analysis base on the worldwide major markets. Insurance can also be applied in the business that is why the bank also offers this kind of service for its consumers. The employee retention solution is part of the business insurance services that will be use by the managers for the unforeseen events, the business risk solutions which will offer the FlexiCommercial Insurane and the Private Motor Insurance as an example, the life protection solution as the business continuity planning, the succession planning, the capital preservation and appreciation and the employee benefit, trade risks solutions offers trade credit insurance and marine cargo insurance. The general finance consist of the profit tax loans, small business loans, business vantage secured credit, the overdraft, the business loans and the business revolving credit. The asset finance consists of the commercial mortgage, the equipment finance and the taxi and the public light bus finance. The trade and services that the company is offering includes the import services, the export services, the trade finance, the receivable finance, the trade solutions and the resources.
Outbound Logistics
Includes in the outbound logistics of the bank are the stocks which was a 24-hour stock trading, an open-end funds which are available upon the diversification of the income, the portfolio, and the monthly investment. The Unit Trust, the deposit plus, the IPO, and the bonds are also some of the services that the company is offering. These services can now be accepted by the people and they can now ready to use these as part of their daily lives.
Marketing and Sales
Marketing is one of the major acts that the manager should be done in the business in order to have sales. The bank had been recorder for about 120 million of customers worldwide. Then, part of the banks’ marketing strategy is to oversee the advertising, and the sponsorship of the bank. In marketing also, the major issues are to determine the three major factors as the Brand, the People and the Business. E-marketing had also been practice in order to resource and to develop fast. This will also be available for the online business transactions. The customer satisfaction and their loyalty will be one of the strategies also of the company.
Services
To sum it up, the services of the bank which are openly offered in public includes all the banking transaction and the banking businesses including the HSBC gold credit card, the HSBC classic credit card, the personal installment loans, the revolving credit facility, the travel insurance, the accident insurance, the IPO, the helper insurance, the stock quote, the stock indices, the fund quote, currency exchange rate, the property valuation rate, the deposit rates, and the credit card reward redemptions.
Support Activities of the Bank
In order for the bank to have a well customers service and well organized business transactions and product, it is then important to have support activities which are generally important which are responsible for the operations and fro the processing of the business.
Procurement
As part of the continue development of the bank, behind these are the responsible and well trained employees. The bank truly believes that the employees are the greatest asset of the company and therefore needs to have a well-rounded place because this business is being done not only for today but also for the future. The bank then provides ability in attracting, developing and motivating it employees. The bank offers training for the development of the skills of its employees for the enhancement of their professional and personal lives. Last year, the bank acquired an average of 22 hours in attending the e-learning and classroom course.
Technological Development of the Bank
For the continuing development of the bank, it has been offering an online business transaction. The online procecurement, the online opening of account, the online opening of the vantage program, the business internet banking for the fast, easy and reliable banking transaction, the online security, are only some of the technological advancement that the bank had experience.
Human Resource Management
HSBC HR team advises, implements and develops the whole resourcing policies as well as the common Human Resource practices in the whole Asia-Pacific region and worldwide. It also advises and understands professionally on the need and the resourcing needs of the business. This are the factors that the company is continue maintaining as it is going on diversifications.
Firm Infrastructures
Consist in the infrastructures of the bank are its plan in the further development and for the forecasted value of the bank that is expected to acquired during the time duration. This will then be the blueprint of the company in pursuing its plan of being the top financial service provider in the world. In this manner, the company will strive hard for maintaining the leading and recognized deals in its environment. The operation of the bank will continue in organization worldwide and expected to have four offices in four regions. The plan of the bank consists of the eight strategic imperatives that can be apply over the next 5 years. These are the following:
Bibliography
The HSBC Corporate Social Responsibility Report 2004, HSBC Holdings PLC, Beacon Print Limited, Uckfield, United Kingdom
The Hong Kong and Shanghai Bank Review of 1996
Marketing Teacher Limited, 2002 viewed 15 January, 2008
< http://www.marketingteacher.com/Lessons/lesson_value_chain.htm>
The Hong Kong and Shanghai Bank Limited Website, viewed 15 January, 2008
< http://www.hsbc.com.hk/>
Credit:ivythesis.typepad.com
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