PART II. IDENTIFICATION OF OPPORTUNITIES
The opportunities imply a continues music revolution through the IPods and cell phones and the opportunity for loyal technology addicts to wait what Apple company is gong to produce next that will be a craze in the society and that people will dream of getting a new one as it is popular and most recent in IPod technology meanwhile, cell phone collectors and enthusiasts will provide Nokia company a stable share in the market as they are also waiting for the new Nokia phone model to be released, knowing the features and how music is accessible over an IPod.
The opportunity for the firms to have better chain management and always in control of its quality management and the opportunity to plan and realize advertising promotions in communicating to the people, who are basically good potential buyers. Thus, there can also be opportunity to execute and implement market communication plan and positive drivers integrating into the music industry market and position.
PART III. DEVELOPMENT OF ALTERNATIVES
A. Changing patterns of behavior
The music industry poses salutation opportunity to allow young consumers to engage in more activities through IPods and cell phones. Furthermore, the growing amount of changing music medium style and unreliable degree of Internet resemblance and innovative distribution channels make it more difficult to envisage music connected consumer behavior. (Dolan, 2000; Jarvenpaa and Todd, 1996) As for instance, numerous 1consumers access gratis music from Internet but continue to buy compact disks 1which makes it hard to label consumers into cell phone and IPod users.
The music industry poses salutation opportunity to allow young consumers to engage in more activities through IPods and cell phones. Furthermore, the growing amount of changing music medium style and unreliable degree 1of Internet resemblance and innovative distribution channels make it more difficult to envisage music connected consumer behavior. (Dolan, 2000; Jarvenpaa and Todd, 1996) As for instance, numerous 1consumers access gratis music from Internet but continue to buy compact disks 1which makes it hard to label consumers into cell phone and IPod users.
B. A model of music procurement behavior
In order to acquire enhanced understanding of customer music procurement, a buying decision making approach is used which focuses on how consumers acquire better technology gadgets for having ample music information and how they utilize it to achieve their desired music types. In toting up to the imagined relations between the different stages of music procurement and behavioral reactions situation variables and individual characteristics are illustrated. (Dolan, 2000; Jarvenpaa and Todd, 1996)
PART IV. EVALUATION OF ALTERNATIVES
The industry flourished market value as the music industry is tough and the demand is in high notion and the competition is fierce and tight for IPods and cell phones. The value of market share maybe in low stance and needs rejuvenation probably because one company selling IPod and cell phones is far better than the other company in providing useful and accessible mediums for music revolution such as through music downloads and compilation. The recording labels are not only taking legal action against file-sharing systems, but also beginning to incorporate the Internet into their own distribution networks. Some music companies have launched commercial file-sharing services and others are planning to follow suit. However, none of these commercial offers is particularly successful and several commercial digital music services have suspended operations. (Assael, 1998; Degeratu, Rangaswamy and Wu, 2000)
The preliminary point for development and evaluation would be to explore the motives for using liberated digital online music mediums. It is probable that users associate certain benefits with online music, benefits they would also expect in commercial offers. The exploratory investigation had three aims. First, it seek to identify imperative challenges of the 1music industry, to select and utilize a model of established line of music procurement through using technology tools as provided to detect pirate sales of disks also Internet bound music sharing services and the progressively multi-demanding consumer base that have consequences on music industry sales and profits. (Assael, 1998; Degeratu, Rangaswamy and Wu, 2000)
PART V. SELECTION AND IMPLEMENTATION
The process
Depending on the accessibility and awareness with digital knowledge and technology, marketing and the utilization of music records and labels will contrast. The innovative consumers are more likely to download music from the Internet and to listen to it using IPod player, whereas other consumers will prefer conformist sound carriers such as cell phones and or CDs and will opt for usual procurement through suppliers and retailers that will lead to evaluation affecting future marketing decisions of companies such as Apple and Nokia. The music procurement implies that customers can decide among various alternatives of free as well as commercial music download of songs or videos and that some consumer connected uniqueness and situational variables applies music value authority. The buyer need for which type of music is secured in which such arrangement will depend on personal character and situational patterns that is globally presented. (Dolan, 2000; Jarvenpaa and Todd, 1996; Kretschmer, Klimis and Wallis, 1999)
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