BUSI0009 Business Strategy


Section A Paragraph Answers


Answer all 5 questions from this section.


Write 1-2 paragraphs to answer these questions.


Each question is worth 5 marks. Section A is worth 25 marks in total.


Question 1 Critical Evaluation


Critically identify two weaknesses of the Porter’s Generic Strategies model.


(5 Marks)


Question 2 Sources of Competitive Advantage


Explain how the VRIO model can be used to help develop business strategy.


(5 Marks)


Question 3 Corporate Strategy


Use the value chain model to explain a concentric diversification strategy.


(5 Marks)


Question 4 Industry Analysis


Discuss the main limitation of using the Industry Groups approach to mapping competition in an industry.


(5 Marks)


Question 5 Business Strategy


Explain the difference between ‘resources’ and ‘capabilities’.


(5 Marks)



 


 


Section B Case Analysis


Answer all 4 questions in this section.


These questions all relate to the pre-seen case-study on Amazon


Write up to half a page for each of these questions.


Use appropriate theory and models to justify answers


Section B is worth 75 marks in total.


Question 6 Organisational Analysis


Briefly outline Amazon’s current strategic position and current strategy.


(20 marks)


Question 7 Environmental Analysis


What are the major industry level forces which Amazon faces?


(20 marks)


Question 8 Strategy for the Future


Describe the strategy you would recommend to position Amazon for the future.


(20 marks)


Question 9 Action Planning


Briefly summarise the major actions which are required to implement the new strategy for Amazon which you outlined in Question 8.


 


Question 10


Briefly disuse Amazon’s mission and vision


(b) Identify Amazon’s stakeholders and apply the power-interest grid


 


Question 11


            Identify the trends in Amazon’s environment using PESTLE.


            (B).  identify opportunities and threats in Amazon’s environment.


 




Credit:ivythesis.typepad.com


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