Research problem and objectives
To investigate the effectiveness of frequent flyer program in sustaining airline traveler customer loyalty, two key objectives of this dissertation are:
Q to understand the principal mission of Cathay Pacific in offering frequent-flyer programs to their customers; and
Q to explore whether Cathay Pacific can grasped the fundamental wants and desires of their customers through the existing frequent-flyer programs (i.e. customer database)
Credit:ivythesis.typepad.com
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