CRH plc’s SUCCESSFUL CORPORATE LEVEL STRATEGY IN CHALLENGING ENVIRONMENT
CRH plc is one of the most successful companies in building material group in Ireland founded in 1970 delivering superior performance all over the world located in various countries and employing at least 75,000 workers and personnel. They have hired the best employees that contribute to the best of their performance in over 3500 locations they are able to concentrate their strategy that surpasses their vision to penetrate the external environment through constant practice. They have sustained the level of confidence of their customers to grow with a complete delivery of construction building demand that is basically their mission in fulfilling their moral obligation and services.
They continue to set their commitment through excellent business participation; they have developed their people through proper training before actual operation, gain top leadership participation from various countries and they are continuously improving and expanding. Externally they have identified various clients that have a good location for quality operation and safety to develop integrated building materials. They have a large portfolio and product option, deliberate geographic location, well balanced products depending on their economic condition for the customers to choose from for new building construction and repair.
They have achieved Sustainable Asset Management being a first class component of the famous Dow Jones World and STOXX indices. This has been achieved because of honesty and integrity which is more important in gaining costumer based trust and control. This makes their company a truly a competitive and first class building material service provider that continuously opens up a whole new world of opportunities never minding the threats that they will be facing for they are assured that their experience is unrivaled having more than 30 years that they can boost makes them highly competitive enough being the best of the best giving a way ahead in industry competition.
They have surpasses such threats for example in Poland where they have received notification last December 9, 2010 from Polish Office for Competition and Consumer Protection that they have been involved in anti competition practices. Another threat that they may have encountered is the proprietary and copyright issues that other competing companies might clone their products and brand that happens in most business. They have anticipated these challenges by innovation and disciplinary approach by reducing their overhead through the use of technology they have brought the supplier price integration through acquisition that do not compromise the quality of their performance therefore continue their excellence in construction.
They have also invested in developing new products and acquired various growing companies in relation to their operation including Sodeco in France, Dalton in Denmark, Ergon in Poland, Irish cement, aerobord, and roadstone; through this they have diversified their products. CRH plc completed various deals that is why has completed the acquisition growth as much as 70% as early as 1995 that makes them the number one competitor of today having the most numbers of business contracts and networks locally and overseas. The continuing expansion is relentlessly unmatched and through this they have diversified its geographic distribution. They have also improved and upgrade their production facilities to improve their basic day to day operation to produce more products for example they have almost double the production of cement so as to distribute it worldwide, being the first rather than the competitors.
They have their company liable and responsible to its undertakings by health and safety management and performance, product safety standard at work particularly to their contractors and workers making sure that they are all given the same benefits and protection at work. Also the diverse cultural relationship of workers makes them a reinforced and valuable company to work with for they can adjust nationalities and communication differences. Their people are one of their best investments giving them competitive remuneration package and bonuses and the best training program for they are the best performer of the company.
To date CRH employed its operation growth Throughout Europe, North America, South American, Asia and Ireland CRH as its main parent company. They have distributed and transferred their knowledge and practices being a corporate parent of various acquired and grown programs of developing companies so that these newly acquired companies can grow as well. To analyze the three core system that they have used in their company in short is to Invest, Acquired and Develop. These three systems are their core advantages that they have used and they have been very successful using their method making them a cut above the rest company of all time.
Credit:ivythesis.typepad.com
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