CONTEXT
a) Prepare a one-page industry overview of the retailing industry in Australia.
b) Discuss the current competition in the department store category (NOT discount
department stores). Explain the positioning, retailer brands and prospects.
CUSTOMER LOYALTY
Choose either (a) petrol discounts or (b) store credit cards as a type of customer loyalty
program.
Find promotional material and put in an appendix to your ‘Checkout€™ Portfolio.
In your two-page submission, use the academic literature to help you to analyse the likely
success of and issues in such programs and the potential impacts on a retailer€™s brand.
Compare and contrast the approaches of at least two comparable retailers to support
your analysis.
Credit:ivythesis.typepad.com
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