THE DEVELOPMENT OF THE FEATURES OF CELLPHONE IN THE PHILIPPINES


      Philippines have been recognized as the texting capital of the world because of enormous volume of users all over the country, during 1990’s texting and cellphone has become the most popular form of communication since then, it has become a continuous fashion. Ordinary user can send an average of 8 to 12 text messages a day it has also become a very influential tools in all institutions where approximately there are about 400 million text messages sent every day or approximately 142 billion text messages are sent within a year. During the past decades Philippines has been limited to communication through telephone which is somehow monopolized by the giant company of Philippine Long Distance Telephone (PLDT) and snail mail. It was only during the early 90’s where former President Fidel V. Ramos allowed the telecommunication companies all over the world to invade the country and this has been the beginning of the new trend where the long suppressed freedom of expression of people to interact has become widely popular.


      People of all ages have enjoyed their freedom to take this opportunity to communicate in any reasons while business individual and companies has taken advantage of this trend as an opportunity to sell their products and services, teenagers use this as a means of courtship and leisure while the overall impression of people is to simply have one, this has become a necessity in the 20th century in all the world and most particularly in this country. National Telecommunication Communication realized the potential benefits of this technology, they allowed users to simply buy without limits while during the mid 1990’s people would need to sign up register and present identification in order to have a cellphone but in the later years the prepaid text messaging is allowed.


      Giant companies like Smart, Globe, Sun, Nokia, Samsung, Alcatel, Digitel and other telecommunication and cellphone companies has realized the potential demand in this country they provided even more features in their services and in fact the battle for supremacy between this companies has grown tighter each year although Smart has always been the leading company provider. The history and timeline in the Philippines and the features of cellphone has become apparent as technology grows;  


·         During the mid 1990’s the explosion of text messaging of 2 liner cellphone began in the Philippines where Motorola, Samsung, Nokia, Sony Ericsson and other cellphone companies has become a popular brand. Only a few features of cellphone including calculator, clock, and analog games are built in and during those times analog cellphone are very susceptible to hacking.


·         It was only during 1996 to 1998 where the battle of digital cellphone fashion begins where people are looking for a more trendy design, colors and features of cellphone people are looking for smaller, trimmer, folding and elegant looking design much more of the features but also fashion are great advantage.


·         During 1998 to 2000 the evolution and integration of Bluetooth device, Wireless Application Protocol (WAP) and Web Integration has also been introduced although it has not much become popular because of its price, cellphone during those times are not just text but there are also colors and more features including games, 2G and 3G which is better in performance faster in sending messages and crystal clear mobile communication has become their leading edge. Although the communication features still has been controlled by the telecom companies.


·         In 2003 the most enormous features of cellphone has been introduced where all the features of cellphone has become revolutionary. Nokia, LG, Samsung and other companies has focused in the Philippines and they have introduced the most fascinating and most advanced features of cellphone that includes the combination of internet, VGA camera, email, chat, recording, radio signal frequency and many others.


·         More in 2005 up to the present times the features and development of cellphone has been passed through times where even television, mp3, pixel camera, even detection of weather conditions, spy camera, digital games, not just texting but people can also send and receive pictures, movies, music and other files using the cellphone of Multi Media Messaging Service (MMS), Enhance Messaging Service (EMS) Qwerty keypad and more. Everything is almost there where only the refrigerator has been missing.   


      Because of the tremendous business opportunities of cellphone communication Philippines have already introduced locally made products that the masses can afford companies like TORQUE, CHERRY MOBILE, MYPHONE has been fast becoming the favorite among the Filipinos since it also has all the features the customer’s needs and it has a good price advantage over the leading companies of Erickson, Nokia and Samsung. Because of the tremendous competition, cellphone companies local or foreign continue to develop different models and styles whatever features of cellphone will soon be release it is guaranteed to become a fashion in this country.



Credit:ivythesis.typepad.com


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