Most of today’s mobile companies are in vision to always acquire better and appropriate innovation changes in terms of digital processes for adding a more suitable mobile music chain and the using of IPO as well as high tech cell phones as a channel or medium for that technology advancement and the continuous cycle of the music industry as of the present epoch. The companies who markets solely on Bipods and cell phones has provided a more ideal stance in terms of market techniques and segmentation like for instance, providing small business sectors a chance to craft retailers, suppliers as well as distributors of such IPO and cell phone items. There is also imperative market communication, a connection among large companies focusing on the type of business nature for example, Apple IPO, Samsung as well as Nokia cell phones respectively. There has been understandable paradigm cycle for balancing coherences as possibly resulted by fierce level of competition and the attack of digital, more easy and durable technology that provides satisfaction and worth of money spent by the mobile users as well as customers who re music lovers wishing to have easy access of the type of music they want to hear at any place and time.
For the SWOT Analysis, the strength of Bipods can be it can have the capacity to download volumes of music songs and video while, cell phones also have the capacity to record as well as download songs depending on such range of the phone as well. The music industry then is a boom of different generations mostly to the youth age groups as well as to those young professionals who have better working careers and even to those groups below the par bracket, to the elementary and high school students even a pre-schooled knows that cell phones acquire such kind of music because of its strong impact and may even recognize IPO as well. The weakness of IPO and cell phones can be staggering in terms of sales and profits as there lots of companies now that specializes in building a medium for music accessibility in those items, and there can be issues and challenges that will affect customer preferences, their mode of buying and will have such unlucky breaks for the suppliers and retailers as well as the company as a whole. The impact of globalization can also be a weakness in terms of carrying out a stable market position for focusing Bipods and cell phones in giving out assurance for quick and easy music acquisition.
The opportunities imply a continues music revolution through the Bipods and cell phones and the opportunity for loyal technology addicts to wait what Apple company is gong to produce next that will be a craze in the society and that people will dream of getting a new one as it is popular and most recent in IPO technology meanwhile, cell phone collectors and enthusiasts will provide Nokia company a stable share in the market as they are also waiting for the new Nokia phone model to be released, knowing the features and how music is accessible over an IPO. The opportunity for the firms to have better chain management and always in control of its quality management and the opportunity to plan and realize advertising promotions in communicating to the people, who are basically good potential buyers. Thus, there can also be opportunity to execute and implement market communication plan and positive drivers integrating into the music industry market and position. For the threats, there can be uncontrolled conditions that technology driven companies are in danger such as the threat for digital rights management, copying or stealing of rights by others without permission, the presence of risk management in achieving sales quota if there is any, risk management because of customer loyalty like for instance, one company is loyal to the other and mostly, lack and failure of management standards and principles that is threaten by the rising demands of music revolution and tight space competition reality.
The industry flourished market value as the music industry is tough and the demand is in high notion and the competition is fierce and tight for Bipods and cell phones. The value of market share maybe in low stance and needs rejuvenation probably because one company selling IPO and cell phones is far better than the other company in providing useful and accessible mediums for music revolution such as through music downloads and compilation. The recording labels are not only taking legal action against file-sharing systems, but also beginning to incorporate the Internet into their own distribution networks. Some music companies have launched commercial file-sharing services and others are planning to follow suit. However, none of these commercial offers is particularly successful and several commercial digital music services have suspended operations. (Assail, 1998; Degrease, Ramaswamy and Wu, 2000)
The preliminary point for development and evaluation would be to explore the motives for using liberated digital online music mediums. It is probable that users associate certain benefits with online music, benefits they would also expect in commercial offers. The exploratory investigation had three aims. First, it seek to identify imperative challenges of the 1music industry, to select and utilize a model of established line of music procurement through using technology tools as provided to detect pirate sales of disks also Internet bound music sharing services and the progressively multi-demanding consumer base that have consequences on music industry sales and profits. (Assail, 1998; Degrease, Ramaswamy and Wu, 2000)
Changing patterns of behavior
The music industry poses salutation opportunity to allow young consumers to engage in more activities through Bipods and cell phones. Furthermore, the growing amount of changing music medium style and unreliable degree of Internet resemblance and innovative distribution channels make it more difficult to envisage music connected consumer behavior. (Dolan, 2000; Arena and Todd, 1996) As for instance, numerous 1consumers access gratis music from Internet but continue to buy compact disks 1which makes it hard to label consumers into cell phone and IPO users.
The music industry poses salutation opportunity to allow young consumers to engage in more activities through Bipods and cell phones. Furthermore, the growing amount of changing music medium style and unreliable degree 1of Internet resemblance and innovative distribution channels make it more difficult to envisage music connected consumer behavior. (Dolan, 2000; Arena and Todd, 1996) As for instance, numerous 1consumers access gratis music from Internet but continue to buy compact disks 1which makes it hard to label consumers into cell phone and IPO users.
A model of music procurement behavior
In order to acquire enhanced understanding of customer music procurement, a buying decision making approach is used which focuses on how consumers acquire better technology gadgets for having ample music information and how they utilize it to achieve their desired music types. In toting up to the imagined relations between the different stages of music procurement and behavioral reactions situation variables and individual characteristics are illustrated. (Dolan, 2000; Arena and Todd, 1996)
The process
Depending on the accessibility and awareness with digital knowledge and technology, marketing and the utilization of music records and labels will contrast. The innovative consumers are more likely to download music from the Internet and to listen to it using IPO player, whereas other consumers will prefer conformist sound carriers such as cell phones and or CDs and will opt for usual procurement through suppliers and retailers that will lead to evaluation affecting future marketing decisions of companies such as Apple and Nokia.
The music procurement implies that customers can decide among various alternatives of free as well as commercial music download of songs or videos and that some consumer connected uniqueness and situational variables applies music value authority. The buyer need for which type of music is secured in which such arrangement will depend on personal character and situational patterns that is globally presented. (Dolan, 2000; Arena and Todd, 1996; 1999)
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