Introduction
Effective mission statement describes the company’s fundamental and unique purpose (1992). It also proclaims the corporate purposes. This proclamation indicates what the organization intends to accomplish, identifies the markets in which the firm intends to operate and reflects the philosophical premises that are to guide actions (1992).
McDonalds Mission Statements
A mission statement is important because it addresses the basic needs for definition and direction. It defines the purpose of the organization and values and ethical principles by which members aspire to live. Furthermore, mission statements provide a foundation by which the organizations should operate and create goals (.).
Here are the two most famous and used mission statements of McDonald’s:
1. To be our customers’ favorite place and way to eat.
2. Promote diversity and inclusion among our employees, owner/operator and suppliers who represent the diverse populations McDonald’s serves around the globe.
Value of McDonald’s Mission Statements to its Stakeholders
Employees
Mission statements are important and valuable to the employees, because this will serve as a guideline for them to do the best that they have in order to meet the desired mission of the company. For example, the mission statement number one, in order to meet that, the staff and crew must create a friendly and happy environment inside their respective restaurant. By doing this, the employees have contributed something in order to meet the desired expectation of the upper level management. This is same as those employees that are implementing innovations inside the company; they must always think and create new or improved services and products in order for them to attract the attention of the customers. The mission statement will also provide motivation to the part of the employees to become more productive and becomes the company assets (1992)
Communities
Communities or the customer itself is the major target of the mission statements of McDonald’s. The mission statement is valuable to them, because it will serve as an encouragement that McDonalds will serve them to their heart contents because the customer is the primary concern of the company. If the mission statement is important to the employee because it will serve as a guideline to ensure efficient service, mission statement is important to the customer because this will make sure that the service and product that they are going to avail will meet their expectations and will satisfy them. The mission statement of McDonald’s will also create company character that will attract the communities (1992)
Shareholders or Stockholder
Shareholder or stockholder is an individual or company that legally owns one or more shares of stock in a joint stock company (). This will be important in monitoring the activities of the current chairman, president or anyone that is at the top of management. This will give them the idea that the current administration is working to improve the performance of the company as well as to ensure them that their share of moneys and names are all in the good hand.
Government
The primary consideration of the government in this case is the safety, rights and the satisfaction of the customer. There are laws and regulations that ensure that the rights of the customer and their safety must always come first. The mission statement will ensure the government that the management of McDonald’s is doing their best to improve and develop their performance in serving the public.
Supplier
The primary role of the supplier in this chain of transaction is to deliver raw materials that are used in different products or services of the company. The mission statement is important for them because this will serve as a guide and reminder that they should always supply and deliver quality raw materials. As the supplier, the quality of the overall products of the company will start from them. And as of world class quality, they must make sure that all the raw materials are all delivered in good condition and proper time.
Conclusion
Mission statement is very important because it will serve as a common denominator between the different stakeholders of any organization. As of the case of McDonald’s, their company or brand mission tackles and covers the overall and general performance of the company. It also focuses to the main target and the main reason of existence of the restaurant – the customer. Mission statement lets the restaurant to aim for the gold and be the best that they can be.
Credit:ivythesis.typepad.com
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