Destination Management
Objective:
1) To apply the principles and concepts learnt in the course in a realistic setting
2) To practice presentation skills and report writing skills
3) To learn about the diversity of destinations from your classmates
Tasks:
1) Select a city destination of your choice, [I need to use Macau]. You need to do in-depth research on this city destination and therefore, you need to preliminarily assess the availability and amount of the required information.
2) Based on the principles and concepts learnt in the course, try to address the following questions about your chosen destination using the “Conceptual model of destination competitiveness” by Ritchie and Crouch (2003).
甲、In the tourism supply environment, identify and briefly describe the core resources and attractors, as well as the supporting factors and resources of your chosen destination. Assess their roles in enhancing the destination competitiveness.
乙、Identify the destination management organization (DMOs) in your chosen destination. What is the destination core vision? What are the policies or action plans or strategies that the DMOs have formulated to realize the vision?
丙、Analyze the contributions of the DMOs in destination management in ONE of the following areas:
i. Ecological sustainability policy
ii. Economic sustainability policy
iii. Socio-cultural sustainability policy
iv. Destination marketing and promotion
v. Crisis management
vi. Visitor management
Written Report Mark(%)
Introduction:
Bckground; Area of topic / questions defined; Terms defind; Outline presented (10%)
Findings:
All questions set out in the guideline are covered;
Application of knowledge & concepts (10%)
Clear understanding of concepts (5%)
Elaborate with proper reasoning and logic (10%)
Content and findings are relevant, significant and in-depth (10%)
A variety of sources of research used (5%)
Recommendations or critiques (5%)
Conclusion:
Aims of the report achieved; Main points summarized (10%)
Expression and style of presentation:
Grammatical and spelling mistakes; Presentation Tools used (Graphs, Diagrams, photos, brochures, etc); Professional and innovative approach; Coherence in writing style; Overall structure and organization. (15%)
Text Book
Sharpley, R, & Telfer, D.J. (eds.) 2002. Tourism and Development- Concept and Issues. Clevedon: Channel View Publications.
Beirman, D (2003) Resorting Tourism Destinations in Crisis – A Strategic Marketing Approach. Oxon: CABI Publishing.
Author
Porter, Jonathan.
Title
Macau, the imaginary city : culture and society, 1557 to the present / Jonathan Porter.
Publisher
Boulder, Colo. : Westview Press, 1996.
Author
Leng, Xia.
冷夏.
Title
Aomen you shi = Macau’s advantages / [zhuan gao ren Leng Xia, Wang Yelong, Wu Wentao].
澳門優勢 = Macau’s advantages / [撰稿人冷夏, 王業隆, 吳文濤].
Credit:ivythesis.typepad.com
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