1.0 Background of the Study
At this very moment, the world is in the midst of a technological revolution, which is resulting in changes in the mechanisms of economic and social development. Revolutionary advances in information technology have resulted in a new kind of economy in which information is the critical resource and the basis for competition. Digital media has revolutionized the information economy. More and more people now have access to the internet through personal computers, and mobile phones as well as to a host of new communication services. In addition, the hotel industry is fast adopting the latest technologies in a big way, thanks to increasing competition; it has been observed that technology acts as a key differentiator to retain international clientele in the industry (Louvieris, 2003).
In long gone days, it was said that in order to succeed, all a hotel needed was a scenic location and good cuisine. However, in today’s competitive environment, a mistake as trivial as not taking down a customer’s order can be devastating. As the hospitality industry started looking for ways to improve efficiencies, efforts and investments in the field of information technology intensified. One of the first deployments of IT began at the front desk when receptionists began checking the name of the customer and then allotted a room to him. Big hotels also started putting in place accounting systems and back office software to improve processes (Louvieris, 2003). Wireless communications and mobile computing technologies are changing the way hotels manage information and which is conducive to the execution of exceptional service.
2.0 Statement of the Problem
What are the issues facing the hotel industry in terms of being in the realm of the information technology? What the industry people are doing in the further flourishing of the industry is critical. Sustainable online reservation system and hotel management would be the key in combating the threats to the unforeseen decline of a particular hotel business. What are the different technical and behavioral aspects of information technology? What are the practices used in the handling of the routine operational problems that crop up while running a hotel? The hotel industry has been criticized as reluctant to make full use of information technology. And the full usage of the revolutionary advances of IT can provide a smooth flow in the overall operation in the hotel industry.
3.0 Objectives of the Study
The main purpose of this study is to analyze the several activities or events that jeopardize effective communication and deliverance of great hotel service if information technology is not fully used. This research, specifically, purports to determine how these activities affect the running of the hotel and to distinguish the role of the people within the industry. This research takes into account the practices that affect efficient hotel management, recognizing the economic, social, and environmental obligation of the people. This paper will describe and analyze the findings of a recent survey on IT applications. This study will contribute to help raise the awareness of IT involvement at all levels of hotel business processes, and facilitate hoteliers to proactively incorporate IT into their efforts to remain competitive in the industry.
4.0 Research Methodology
This study will use the descriptive type of research. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study and to describe present conditions, events or systems based on the impressions or reactions of the respondents of the research (Creswell, 1994). It is also concerned with relationships and practices that exist, beliefs and processes that are ongoing, effects that are being felt, or trends that are developing (Best, 1970).
Through personal interviews with managers of hotel and asking them what the electronic data processing/management information systems did to their hotel will be examined. In addition, the study will use primary and secondary research. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. The primary data for the study will be represented by the survey results that will be acquired from the respondents. On the other hand, the literature reviews to be presented in the second chapter of the study will represent the secondary data of the study.
The research will be presented in written form with the addition of data charts, which will present the project’s results. Pie charts and network charts will be needed to illustrate some of the analyzed data. This cannot be confirmed, however, until the research data have been analyzed.
Credit:ivythesis.typepad.com
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