Whirlpool Washing Machine
The launching of Whirlpool Washing Machine has been made in the market in 1911 by the Whirlpool Company that is known as the leading commercial manufacturer of power driven washing machine in the world. Its principal headquarters is based at Benton Harbor, Michigan, United States of America. The company operates in the thirteen countries and has eleven major trademarks like Whirlpool, Roper, Kitchen Aid, Estate, Buaknecht, Ignis and Laden. The company exerted its funds and competence to produce various branches worldwide and has been striving so hard to have become popular brand in all 170 countries in the globe.
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
Whirlpool USA made its first international expansion market in 1998 in Brazil. This has become the initial major marketing strategy of the company to be gradually known for its good quality products and excellent customer service. Later, Whirlpool opened its second extension branch in India in the later part of 1980s. The company ventured with TVS group and established the pioneer facility of Whirlpool manufacturing in Pondicherry. After which, in the same year, the company bought a major share in TVS venture and eventually in 1996 it merged to Kelvinator that made India as nowadays one of the leading Whirlpool home appliance manufacturer. Through this tremendous expansion, Whirlpool has been become the leading manufacturer of various home appliances such as washing machines, microwave ovens, air conditioners and of course washing machines. (http://www.whirlpoolindia.com/product_details.aspx?catid=2)
These days, WHIRLPOOL INDIA Limited (WIL) holds a market share of eighty two percent of the WHIRLPOOL Corporation USA. At the same time, it has 2,500 employees and 2,500 networks in India. Furthermore, the company has boasted its production and revenues that it had acquired now a three state of the art manufacturing facilities at Faridabad, Pondicherry and Pune. Both facilities are made of the finest and most innovative infrastructure planning and implementation. This is only an evidence that Whirlpool has been gone technologically beyond their customers’ expectations.
At present, Whirlpool Washing Machine has highly innovated that brings the users out there the unique 6th sense of technology for optimum water, detergent and temperature level based washing load. It provides many housewives and women out there the extraordinary properties of Hot wash and 1 to 2, 1 to 2 hand wash to absolutely remove all the stains on the clothes. Aside from that, Whirlpool washing machine has a complete range of washing operation from semi automatic to fully automatic front loading machines to fit the individual needs of the discerning users.
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
Whirlpool also made a nationwide customization among the housewives about their views on the laundry task that they always do daily. It was discovered that most housewives prefer to be hands on in as much as possible to every important household works to ensure that everything will be done perfectly and smoothly. And, one of the crucial household works is clothes washing, that is why it is done everyday by a maid or a washing machine. In order to provide a great help to the housewives and maids all over the world, Whirlpool designed a washing machine that has the ability as to the hand washing method. Whirlpool washing machine has adopted the “1-2, 1-2” Hand Wash Agitator system to imitate the hand wash techniques of the traditional laundry; that gives even better results than the hand wash method.
The Whirlpool Company also gave focus on the pricing strategy of the Whirlpool Washing Machine. The prices vary from one model to another. The fully automatic Whirlpool Washing Machine cost Rs. 12,000 to 36,000 while the smaller versions are being sold from Rs. 7,000 to 12,000 per unit.
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
For the past years, Whirlpool India Limited has already changed its marketing and promotional strategies in the global market. In order to achieve their goal in targeting mass-buyers or customers, the company has introduced its all products as the mass market brands in all price categories. This is one way of offering the mass consumers to avail their durable and high quality products in affordable costs. Therefore, it is in good advantage for the Whirlpool chains to deeply go further than achieving their goals and objectives in acquiring more assets and earnings. It is a must also to the company to give loyalty programs to their loyal customers who have been patronizing their various house hold appliances since they start their business. Finally, an ideal washing machine for the housewives is a front loading washing machine. Even though it costs much higher compared to the top loading machines still it has the great capability of efficient laundry performance and durability.
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
References:
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
(http://www.whirlpoolindia.com/product_details.aspx?catid=2)
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