The Effects and After-Effects of SARS in Singapore’s Tourism Industry: A Study on the Effectiveness of the Singapore Tourism Board in the Resurgence of Singapore’s Tourism Industry
Singapore was one of the countries that have been heavily affected by the Sever Acute Respiratory Syndrome (SARS). One of the largest outbreaks of SARS to date began in Singapore in March 2003. The virus has hurt the country’s tourism – one of the biggest service industries in the island nation of four million people, generates more than S billion (.68 billion) in revenue annually, or about five percent of Singapore’s gross domestic product (Reuters, 2003). Resurgence of the country’s tourism industry has been the goal of the Singapore’s Tourism Board for the last few months. However, despite the optimism, there are several risks that can scuttle the upbeat assessments including a second SARS epidemic. With the re-emergence of SARS in Southern China, it is expected that negative connotations on previously affected countries would arise again. As tourists think of their safety, it is unlikely that Singapore’s rebound in tourism will have its full swing.
Statement of the Problem
The researcher sees a need to conduct a study on the effects of SARS and its after-effect in Singapore’s tourism industry. The study’s general objective is to know effectiveness of the measures that the Singapore Tourism Board used to resurge the Singapore’s tourism industry. Specifically, the study will try to answer the following queries:
1. What are the factors to determine the success of a country’s tourism?
2. What are the measures used by the Singapore Tourism Board to rebound the performance of the country’s tourism industry?
3. What are the results of these measures in the country’s tourism performance?
Theoretical Framework
The study will base its theoretical concept on Crisis Theory because it has inherent usefulness to the degree that it gives direction to determine if transformation is achieved to an upward pressing to a deeper understanding. This understanding is not within the mainstream of the development of ideas, but rather is a new approach that allows for the development of new concepts.
Methodology
A number of Singapore Tourism Board top management, will be interviewed to the realm of the study. Questionnaires will be sent and their cooperation will be fervently sought after. The data will be coming from accomplished questionnaires and interviews.
Credit:ivythesis.typepad.com
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