1.I have to present the first draft to my tutor ASAP, but the final submit day is 1st Aug
2.I will send you the course outline and assignment requirements FRY.
The project details as below.
Keep youngest audience interest on watching TV
Aims
Internet is changing ours living style, we often use the Internet to get update info and entertainments whatever you want. According to many professional media journalism and research data proved that advertising agents spend on Internet advertisement is much more than on TV. Due to the audience aging, the situation will be more serious, how to keep audience interest on watching TV especially for the youngest who already get used by using internet in their daily life. Than, this will be the biggest challenge of TV industry!
Rationale
TV is a major advertising medium in the past, Digital High Delineation TV is launched from many countries, this is the new era for the TV industry continues to develop the advantage, also this is the critical moment to decompress by the internet fear.
However Internet is the main competitor for the TV, but Internet also is the best method to manipulate human behavior, The Internet undermines the quality of human interaction, allowing destructive emotional impulses freer rein under specific circumstances this is what quoted by Psychology expert Daniel Goldman,
I would like to use Internet to solve the problem, which is came form Internet and demonstrate my advertising campaign planning ability thru this project
Objective
– To find out the audiences internet usage pattern
– Carry out a focus group to find out what is their favorite activities on the internet
– Make a interaction with the internet and TV content
– To trigger the new interest of watching TV
Idea for the presentation
Plan A
To create a online game interact with the TV program content
Create a new interest for TV
Present the navigation flow and usage method by power point format.
Demonstrate the playing situation by motion graphic video format.
Plan B
To create an advertising campaign, make aware for watch TV by using a new medium platform for the young audience
New Media Advertising strategy presentation by power point format
Design a Booklet to show all advertising design and related documentations.
Credit:ivythesis.typepad.com
0 comments:
Post a Comment