SWOT ANALYSIS – HEWLETT PACKARD

Example: SWOT Analysis-Hewlett Packard

Strengths and Weaknesses= Internal

Opportunities and Threats= External

STRENGTHS

-Printer business (imaging expertise)

-Brand

-Technology

-Knowledge, relationships (history)

-Sales compensation

WEAKNESSES

-Marketing

-Distribution (inventory)

-Culture

• internally focused

• out to lunch/lifestyle oriented/flexible

• not marketing

-Costs

OPPORTUNITITES

-Higher market share

-Demand growing

-Internet

-Services

-International

-Use imaging expertise

-Networking (wireless printers)

-New invention

THREATS

-Patents rip off

-DELL (cheap, quality, no inventory)

-Printer cartridge business

-Manufacturing system (weakness?)

• risks of being international

-↓ in demand for printer business

Credit:ivythesis.typepad.com