Research Articles Base: Meeting And Convention Management

Meeting and Convention Management

Summary               The following is a proposal to host the International Convention in 2009. The specific site is the Hong Kong Convention and Exhibition Center, HKCEC, located at the waterfront of Wanchai District of Hong Kong. HKCEC is conveniently connected by covered walkways to adjacent to luxury hotels like the Grand Hyatt and the Renaissance Harbour View Hotel; public transportation; business; shopping; and entertainment. The center is just about 30 minutes away from the airport via the road or express rail link.   Hong Kong as a Conference Destination   Hong Kong is a known travel destination in Asia and also in the world. The territory is 2,916 square kilometers and is divided into four areas: the Hong Kong Island, Kowloon, the New Territories, and Outlying Islands. Victoria Harbor’s northern and southern shores are mostly urban boasting many high-rises and infrastructures. Hong Kong has approximately 6.4 million people making it one of the most densely populated places in the world. The people of Hong Kong speak Chinese and English with Cantonese the most widely spoken dialect.             Hong Kong’s climate is sub-tropical, both spring and autumn are sunny and comfortable at 23 degrees while summer has an average temperature of 28 degrees Celsius and winter is not very cold at 17 degrees, making the city a whole year round travel destination. Transportation Facilities             Hong Kong is highly accessible from anywhere in the world with about 65 airlines and 1,500 scheduled passenger and cargo flights each week. It has an international airport at Lantau Island that can be accessed via the Airport Express train, Mass Transit Railway, MTR, bus, ferry, or taxi. The Hong Kong Convention and Exhibition Center One of the assets of Hong Kong, aside from the popular attractions within the city, is the Hong Kong Convention and Exhibition Center, HKCEC, a world class and award-winning exhibitions and conventions venue located at the business hub of Hong Kong, the Wanchai district. With over a hundred of conferences, meeting and seminars held at HKCEC, Hong Kong was coined the “Events Capital of Asia” today. The center was the venue for the different international conventions attended by important delegates, leaders and professionals, such as The 1997 Annual Meeting of the Boards of Governors of the World Bank Group and the International Monetary Fund with about 12,000 delegates; The 49th Pacific Asia Travel Association (PATA) Annual Conference 2000 with 1,200 delegates; The 67th International Union of Fairs (UFI), Annual Conference 2000 attended by 250 professional leaders; and the Lions Club International Convention in 2005 with over 30,000 delegates. It was also the venue of the return of Hong Kong’s sovereignty to China in 1997 when HKCEC hosted the banquet for more than 4000 diplomats and government officials and other parties.             Currently, about 3.41 million business travelers come to Hong Kong every year. One third of these visitors come for convention, exhibitions, incentives and meetings (HK Tourism Board, 2005). Vision             The Hong Kong Convention and Exhibition Center is envisioned to be the best exhibition and convention center in Asia and to be internationally known for excellence and for hosting the world’s greatest events (HKCEC, 2006). The center has won a number of awards including the “Best Convention and Exhibition Center in Asia Pacific” in the CEI Asia Pacific Annjual survey by organizers of exhibitions and conferences. It also has a vision of playing important role in promoting tourism in Hong Kong by attracting organizations and exhibitors to come to Hong Kong and conduct business incorporated with pleasure and different experience.               To maintain its leading position as well as to sustain its branding as a proven venue choice in Hong Kong, HKCEC is continuously improving its customer services and hardware facilities. In 2006, its expansion plan will commence and will be completed in 2009, creating additional space of 19,400 square meters and a total exhibition space of 88,300 square meters (HKCEC, 2005).     Convention Services Transport             The Stare Ferry operates two routes from HKCEC across the Victoria Harbour: one going to Cultural Center, Tsim Sha Tsui and the other is Whampoa Garden, Hung Hom route with a fare of HK.2 for adults and HK$ for children. The closest MTR station serving the HKCEC is the Wan Chai Station on the Island Line. HKCEC is also served by buses. Facilities An international conference is a prestigious event that is sure to be attended by important delegates and participants from all over the world. It must be well-organized, advertised and must be held in a convenient venue where all the needs and requirements of a conference can be met. HKCEC is the most ideal venue for such events and has been proven for years for its excellent services and amenities. HKCEC is a state-of the-art convention center with the following facilities: Facilities Dimensions Five Exhibition Halls <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="line-height: 200%">12,6000 sq. meters</li> <li class="MsoNormal" style="line-height: 200%">Two halls 9,000 sq. m. each</li> <li class="MsoNormal" style="line-height: 200%">8,500 sq. m</li> <li class="MsoNormal" style="line-height: 200%">7,600 sq. m</li> </ul>   Two Convention Halls <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="line-height: 200%">One Hall  3,800 sq. m for 3,800 people</li> <li class="MsoNormal" style="line-height: 200%">One Hall 1,800 sq. m for 1,800 people</li> </ul> Two Theaters <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="line-height: 200%">637-seater</li> <li class="MsoNormal" style="line-height: 200%">336-seater</li> </ul>   52 Meeting Rooms   Simultaneous Interpretation  Total area of 6,004 sq. m to accommodate 15-800 people per room <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="line-height: 200%">At least 4 fixed booths and 9 mobile booths</li> <li class="MsoNormal" style="line-height: 200%">637 hard wire headsets</li> <li class="MsoNormal" style="line-height: 200%">800 infrared headsets</li> </ul>   Materials/ Freight Handling Facilities <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="line-height: 200%">Maximum capability of Freight lifts – 7,000kg/lb</li> <li class="MsoNormal" style="line-height: 200%">Maximum capability of container lifts- 45,000 kg/lb</li> </ul> Car Parking <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="line-height: 200%">1350 car parking spaces</li> </ul>                 To book an event, organizers will simply fill up and submit the form on the website of HKCEC, http://www.hkcec.com.hk/. HKCEC also provide a fast, efficient and convenient solution for a variety of local and international events through hotline 31 288 288 or via the internet, www.hkticketing.com. Advertising An event at HKCEC is highly advertised depending on the requirements of the client. The on-site advertising medium provides excellent advertisements for reaching million of exhibitors, delegates, buyers and visitors coming to the HKCEC. The 4-sheet posters with a portrait dimension of 1.53m in height and 1.01m in width are located at the columns along the atrium of the center. The giant-sized posters with a landscape dimension of 2.8m in height and 6m in width are located at the interior walls of the convention center. Meeting Packages             With the effort and aim of giving meeting planners and convention organizers value-added and flexibility, HKCEC offers Meeting Packages.  For international conventions that needed a 2,000 square meter hall, the forum package of HK,970 per day is available with additional equipments and improved facilities. The same venue can be used one the 2nd day for up to 4 hours at the price of HK,228. It includes: <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="text-align: justify; line-height: 200%">daily hire of Hall 5A or 7A based on 8:00am to 7:00pm</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">  installation of carpet for 2,000sq.m floor area</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> ceiling-to-floor wall draping for decorative and partitioning purposes</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> seating arrangement for up to 1600 people in theater style or 900 people in classroom style</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">36’wide x 24’ deep x 4’ high stage</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> One fast fold front projection screen 10’x15’</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">One high intensity slide projector</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">One LCD projector</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Eight standard table/floor microphones (wired)</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> Conference lighting with dimmers and spot lights for the stage</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> Conference sound system</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> Technician standby throughout the event for the control of in-house sound and lighting</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Free use of two organizer offices (one outside Hall 5A/7A and one at the material handling area)</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Plants decoration inside the Forum and silk flower arrangement on reception tables</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Mints served on meeting tables (not available for theater set up)</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Temporary changing room inside the Forum (by using partitions, this arrangement is only provided on request and subject to space availability according to final set-up of the event)</li> </ul> For meetings or conferences with a minimum of 1,200 delegates, the Meeting Package 6 is ideal and practical. The package is a full day meeting package with lunch and refreshments that costs HK5 + 10% service charge per person per day. The package is applicable to conventions and corporate meetings with at least 1,200 persons per day for 3 full days. <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="text-align: justify; line-height: 200%">For a minimum attendance of 1,200 persons per day- use of Convention Hall or The Forum (Hall 5A/7A)</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">For a minimum attendance of 1,500 persons per day – use of Grand Hall</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">For a minimum attendance of 3,000 persons per day- the use of Hall 3</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">use of meeting rooms between 8:00am to 6:00pm</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Chinese or Western lunch in a designated area</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Welcome coffee and tea break</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Silk flower arrangement on reception tables and mints served on meeting tables (not available for theater set-up)</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Use of meeting equipments:</li> </ul> -          two flip charts -           two white boards -           one podium -          Built-in stage or mobile stage of a recommended size -          3 wireless microphones and six wired microphones -          One laser pointer -          1 VCR with 1 26” or 29” TV monitor -          One 35mm carousel slide projector -          One LCD projector for video and data presentation -          One 10’x15’ portable screen -          Meeting stationery -          One complimentary organizer office with amenities -          Registration counters -          On-site technician to cover the Sound/Light Control Room or stage area There are also other arrangements that can be negotiated with the HKCEC sales team depending on the needs, requirements and budget of the organizing party.     Catering             The HKCEC has the exclusive rights to sell, supply and distribute food and beverages within the area of the venue. The organizers can discuss about the catering services through phone or e-mail fbcatering@hkcec.com. There are six restaurants at HKCEC which offers variety of quality Asian and Western cuisine. The Harbour Lounge, the Gallery Café and The Port Café offer cocktails and buffet lunch while at the Dragon’s Place and the Golden Bauhinia visitors can enjoy sophisticated Chinese and international cuisine. Recently, the Harbour Kitchen added to the range of HKCEC restaurants which specializes in authentic local food and drink and letting the customers experience traditional Hong Kong dining. Accommodations             Facilities of hotels in Hong Kong are classified to be one of the best. HKCEC is near luxurious hotels such as the Grand Hyatt and the Renaissance aside from the wide range of hotels all over Hong Kong. Hotels in Hong Kong are classified as follows: Category Price Range (2006 Rates) Five-Star Hotels HK00-3000 (US$ 194-387) Four-Star Hotels HK$ 600-1600 (US-207) Three-Star Hotels HK0-1000 (US- 129) Guesthouses/Hostels HK$ 300-800 (US-104)     Security             The HKCEC has highly trained and experienced security personnel of over 100, offering the support the visitors need with innovative and creative operating techniques. In addition to this, HKCEC has recently installed the Access Control Electronic Lock System, a swipe for security system, for all ancillary rooms including the organizer suites, VIP rooms and dressing rooms. At HKCEC, every visitor will always feel safe especially those high ranking officials of organizations and government offices. Staffing             HKCEC has a reputation of providing quality services to the users of the center. The sales staff of the HKCEC is available and can be reached via the phone or the internet at HKCEC official website. During the event, the management will assign credible and reliable staffs that will help the organizers with their needs from the registration table up to the detailed needs and arrangements. Technical staffs are also on standby and always available to help the clients with their technical needs such as in lighting or sound and in giving assistance with the use of equipments. Conclusion     Generally, Hong Kong is the best place for a convention due to the following strengths (Kay, 2003) compared to other potential venues like Singapore, Taipei and Seoul: <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Hong Kong is strategically located within five hours flight from anywhere in Asia.</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Hong Kong offers visa free entry to citizen of 160 nations and attracts international attendees with its reputation as a safe, reliable and law-abiding place</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Hong Kong is a free-port with no trade license or tariff on most general merchandise to be exhibited</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">It offers abroad range of cultural and entertainment activities to visitors</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">Hong Kong has a large and readily available pool of experienced convention and exhibition professionals including booth designers, contractors, marketing experts and freight forwarders</li> </ul> Being known to be a reliable venue to international conferences, the Hong Kong Convention and Exhibition Center with its many advantages from the location up to its facilities is the ideal venue for another international conference. Not only will the visitors enjoy the convention center itself but also the attractions all over Hong Kong that will make doing business and travel another experience.             References:     Kay, Andrew (2003), Hong Kong Airport Exhibition Hall (HKAE) Marketing &  Promotion, Doctor of Business Admission, The Hong Kong Polytechnic University, MGT6011 – Qualitative Research and  Consultancy               HKCEC Annual Report 2005 http://www.nwsh.com.hk/eng/pdf/AR2005/EWF114.pdf#search=’HKCEC%20annual%20report’   HKCEC official website             http://www.hkcec.com.hk/       Credit:ivythesis.typepad.com

Meeting and Convention Management

Summary The following is a proposal to host the International Convention in 2009. The specific site is the Hong Kong Conventi...

EFFECTIVE MEETINGS

Executive Summary             This is a paper that tackles three articles with regard to effective meetings and presentation management. The essay includes a summary of the three articles; a conclusion and assessment of the article’s main points are also included herein.   In a nutshell, the first article entitled presents the importance and role that ’s Presentation Management system provides for the Tribune Entertainment Company, also known as Tribune. Additionally, the latter organization is the entertainment department of one of the United States’ fastest growing suppliers of television product, while  Presentations is a frontrunner with regard to interactive softwares that support the effective multimedia presentations of a wide range of corporations (“,” 2006). According to the article, with regard to media presentations, the PowerPoint has truly lost its touch; aside from being outmoded, it also lacks audio visual capabilities that are necessary and vital for vigorous and progressive companies such as Tribune. Hence, Tribune continues its partnership with  Presentations because the latter organization makes use of an up-to-date presentation system that possesses characteristics essential for the acquisition and preservation of present and future clients, such as the following: <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="text-align: justify; line-height: 200%">more efficient management of slides and other digital resources;</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">immediate retrieval of case studies, videos, pictures, research, briefs, corporate collateral, and logos;</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">easier and faster to use;</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">has greater content capacity and flexibility;</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">clients are provided with advanced, aesthetic, and more significant presentations;</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> time-saving and is capable of presenting messages that are right on target</li> </ul>   The second article is basically about the informative webcasts that were presented by Webinar Success’ president, .  Success is a company that provides services for a wide range of corporations, with regard to the effective execution of the stages of web conference planning, execution, and follow-up (“,” 2006). Since presentations through a webcast or webinar is quite different from speaking before an actual audience, one’s interaction method and vocal style with the web conferencing software should be tailor fitted according to the needs and wants of the audience. If done confidently and competently, the presenter would be able to catch the attention of the audience and would likewise avoid diversion from the message. Hence, the free webcasts by Webinar Success broadcasted over the internet last August 22, 2006 and September 6, 2006, provided tips on how attendees would be able to produce and dispense more efficient web seminars. To do so, the following aspects were covered by the webcasts: <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> information on all the features of the webinar lifecycle—preliminary preparations, creation, delivery, and after-event follow-up with participants</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%"> presentation evaluation that attendees could utilize to know the advantages and disadvantages of their presentation styles</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">means on how to publicize future events</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">methods on how to keep the audience involved and interested in content of the presentation</li> </ul>   The third article essentially tackles the pioneering and internet- competent conject Facility Management (FM) solution created by Conject International. Conject International is renowned for providing contemporary and integrated Infrastructure Lifecycle Management (ILM) solutions, and now, it has created the Computer Aided Facilities Management solution due to the growing industry of real estate and construction. Basically, corporations and individuals that need to administer wide-ranging real estate portfolios on constricted finances would benefit from the FM solution because they would undergo improved appraisal of costs and buildings, strategic management, and cost-effective management (“,” 2006). Conject International’s recently opened office in Dubai now provides to aforementioned clients the following advantages of the FM solution: <ul style="margin-top: 0in; margin-bottom: 0in" type="disc"> <li class="MsoNormal" style="text-align: justify; line-height: 200%">reduces unnecessary expenses and sustains stable asset life cycles</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">deals with issues such as hazardous waste disposal management and energy conservation;</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">helps reduce building management expenses since clients are allowed to improve the cost-efficiency and effectiveness of their property management system and real estate;</li> <li class="MsoNormal" style="text-align: justify; line-height: 200%">allows facility managers and owners to clearly organize their data, expand an individual system for effective supervision of incidents, and control any technical materials.</li> </ul>           BIBLIOGRAPHY Online Resources   Credit:ivythesis.typepad.com

EFFECTIVE MEETINGS

Executive Summary This is a paper that tackles three articles with regard to effective meetings and presentation management. ...

FACTOR INFLUENCING CONFERENCE ATTENDEES DECISION MAKING: A COMPARETIVE STUDY BETWEEN KUALA LUMPUR AND SINGAPORE

FACTOR INFLUENCING CONFERENCE ATTENDEES DECISON MAKING: A COMPARETIVE STUDY BETWEEN KUALA LUMPURE AND SINGAPORE   Background MICE Industry is becoming very important in tourism research. Singapore is among top 3 cities in the world for the number of conferences, but Kuala Lumpur is number 20. Attending meetings and conventions currently represents the largest market segment in business travel.  Meetings, incentives, conventions and exhibitions (MICE) comprise one of the fastest growing sectors of tourism and hospitality industries worldwide. MICE sector grew by 124 percent in years (, 1997, ), spawning proliferation of specialist facilities, sector-specific education and training, and dedicated development and marketing strategies at both national and regional levels. Singapore, Kuala Lumpur has established purpose built convention centres, such as the Suntec Centre in Singapore. In some of these locations, governments have funded support to encourage international convention business (, 1995).  The industry recognizes that most meetings are for 12 to 50 delegates and conferences for fewer than 300 delegates, thus putting them within the capacity of regional hotels, resorts and clubs. Tourism operators are also embracing the MICE market, with local regions establishing convention bureaux to assist in marketing these facilities.  Studies have shown convention facilities to be an important factor for the success of convention centre ( and , 2005) The convention and exhibition industry which includes meetings, incentives, conventions and exhibitions (MICE) is worth about a billion dollars a year and provides 15,000 jobs in Singapore ( , 2001), Singapore has performed well as a MICE destination, the industry is getting increasingly competitive. Furthermore, Malaysia’s Putra World Trade Centre has been playing a more active role to promote the country as a convention and exhibition destination since it came under a new management in 1993. Equipped with strong economic performance, good infrastructure, affordable hotel rates, support from the federal government, state governments and airlines, the future of Malaysia’s convention industry remains bright.   Objectives The research is going to find out what factor influence conference delegates to participate in Singapore a lot more than in Malaysia, considering the fact that Kuala Lumpur, as these cities are very near to each other regarding cost and weather and location. Singapore is even more expensive. The providing of an overview of research extended in the areas of associations’ location choice and participation decision-making variables of the attendees in Singapore in comparison to Kuala Lumpur. The addressing of certain interactions and interrelationships among associations, host locations and attendees thus, addressing to convention participation decision making process by potential attendees. The influencing variables are then categorized into personal/business, association/conference, location, and intervening opportunities.   Theoretical framework The refined model of factors affecting convention participation decision-making comprises several main dimensions, association/conference factors, personal/business factors, location factors, and total cost factors. Attributes under each dimension were also carefully examined. This proposed model should provide research insights, make a contribution to the existing literature and guide future research on the factors affecting convention participation decision-making. The theory framework will have an importance for MICE in Singapore and Kuala Lumpur as theoretical research has attempted to integrate change, some research focus on determining influential factors of decision making done by conference attendees as based in comparative case study analysis along posits upon carrying out pertinent literature support and methodology. There needs for an acceptable critical analysis of MICE Industry             SINGAPORE                                                           MALAYSIA (KUALA LUMPUR)                                                                                                                             Positive Influence Factor         MICE INDUSTRY ANALYSIS       Negative Influence Factor                    Basis on Comparative Study (questionnaire and case analysis)                                                                         Singapore Conference Attendees Decision making         Kuala Lumpur Conference Attendees Decision making      Hypothesis Research hypothesis are deemed for the clearance of research design/approached being utilized for the study and it will assume literature domain that could be in place within the conceptual framework construction and the balance integration of its application forming in theory based framework from within proponent recognized information and research studies respectively.   H1: There is positive factor that influence conference attendees decision making relating To MICE Industry of Kuala Lumpur and Singapore H2: There is negative factor that influence conference attendees decision making relating To MICE Industry of Kuala Lumpur and Singapore   Questions <li class="MsoNormal" style="line-height: 150%"> What is MICE Industry all about? How is it manifested in Singapore in comparison to Kuala Lumpur? </li> <li class="MsoNormal" style="line-height: 150%"> Do MICE adhere to effective decision making upon which decision making influence are successful? How and in what ways? </li> <li class="MsoNormal" style="line-height: 150%"> How does decision making of attendees to MICE are being affected? Positive note? Negative note? Provide research on Singapore and Malaysia </li> <li class="MsoNormal" style="line-height: 150%">  What are some of the factors that influence conference attendees’ decision making? Be particular to Kuala Lumpur and Singapore cases </li>   Scope The need to scope in research approaches in support of literature review, studies which provide academic clarity and right flow of ideas and concepts from wherein theories are noted, manifested and at the same time executed to fully acquire complete understanding and awareness of what the research topic caters into the central core. The moving forward towards the discussion analysis of such studies presented by proponents as experts in MICE Industry ideal for Singapore and Kuala Lumpur placed in framework based context from wherein useful initial headings are to be included. Along with the importance of the study that integrates the elusive application of research methods, case study serves as the main technique.   Methodology For methodology, the research will be using questionnaire. Conference attendees in Singapore and Kuala Lumpur will derive certain research samples. The case study considers Kuala Lumpur and Singapore as two metropolitan cities. Consequently, the purpose of the case study is to inform the state of facilities management practices within a convention centre in Singapore. This paves the way for future comparative research on facilities management practices within convention centers; especially those in Singapore as one better region for the convention and meetings industry. Second, since technology has been key focus in convention centre research, this case evaluates the sustainability of technology as a competitive advantage as the case aims to highlight how facilities can enhance the strategic competitive position of the convention centre business. The case study begins with a literature review of the relationship between facilities and business performance. Key concepts that underpin this case study such as competitive advantage and the five-force model will be introduced here. Next, the case will describe the creation, business philosophy and the facilities of Singapore International Convention and Exhibition Centre. Following this, the case evaluates whether technology can be a source of competitive advantage for Singapore and illustrates the role of facilities in enhancing the competitive position of the convention centre. The need to examine case analysis and case analysis method with given theory framework, research implies to qualitative methods such as open-ended questions and quantitative methods such as to request respondents to rank their views about specific question in the questionnaire, as one common measure in education research.     References Credit:ivythesis.typepad.com

FACTOR INFLUENCING CONFERENCE ATTENDEES DECISION MAKING: A COMPARETIVE STUDY BETWEEN KUALA LUMPUR AND SINGAPORE

FACTOR INFLUENCING CONFERENCE ATTENDEES DECISON MAKING: A COMPARETIVE STUDY BETWEEN KUALA LUMPURE AND SINGAPORE Background MICE Industry...

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