This paper is a case study of Accor Hotel. This study investigates on the current position of the company, its level competition and its market segment using appropriate analysis tools. The paper also discusses the company’s strategic planning for future new market.
Company Profile
Accor is one of the leading chains of hotels in the world and the largest hospitality group in Europe with about 3973 hotels in 140 countries, employing about 168,500 people. The company is based in Very Codex, France. It began in 1967 with the creation of SIGH and the opening of the first Nonvoter. Accor was created with the merger of Nonvoter SIGH Group and Jacques Boral International on 1983. Accor was known with its Accor Academy, the first corporate university for service activities in France. It is present in many countries which includes China, Spain, United States, Panama, Australia, Peru and many more, involving in leisure and tourism businesses from hotel services to restaurants, casinos and travel agencies.
SWOT Analysis
Several factors are affecting the operation of a hotel business like Accor. The growing number of competition in the hospitality industry as well as the economic downturn affect Accor’s external environment while its internal environment is affected by its marketing strategy and its organizational structure for its being a network of hotels.
Strengths
Credit:ivythesis.typepad.com
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