Business Economics and Strategy : Develop a segmentation matrix based on soft drink industry

<p class="MsoNormal"> </p><br /><p class="MsoNormal" style="text-align:justify"><b>Question 1:</b>  Develop a segmentation matrix based on soft drink industry. Most of the information presented in the matrix should be the product of research from sources in the public domain. Complement your matrix with a brief analysis of the segments that you find particularly attractive in terms of profitability. Discuss the existence of barriers to mobility that might affect the segments in question. Evaluate potential unexploited opportunities in the industry. Make sure to document your answer adequately.</p><br /><p class="MsoNormal"> </p><br /><p class="MsoNormal" style="text-align:justify"><b>Question 2:</b>  Use the same industry (soft drink industry) in Q.1 to answer and carry out vertical segmentation by first developing a diagram of its value system. Elaborate a table and a chart of its profit pool. Describe the pool’s boundaries. Identify the most profitable stages of the value system and assess the reasons why that stage or stages are the most profitable one(s). Your analysis should include a brief environmental scan and a brief analysis of the competitive environment of that industry.</p><br /><p class="MsoNormal" style="text-align:justify"> </p><br /><p class="MsoNormal" style="text-align:justify"><b>Recommendation text book for theory:</b></p><br /><p class="MsoNormal" style="text-align:justify">Robert M, Grant “Contemporary strategy analysis” 5th edition</p><br /><p class="MsoNormal" style="text-align:justify">Michael E. Porter “Competitive advantage: creating and sustaining superior performance”</p><br /><p class="MsoNormal" style="text-align:justify"> </p><br /><p class="MsoNormal" style="text-align:justify"><b>Online information:</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Business insights</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b>ISI emerging markets  information service (EMIS)</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Business & Industry (Gale)</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Datamonitor marketline business information centre</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Euromonitor data base</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Relevant website such as news, journals and articals</b></p><br /><p class="MsoNormal" style="text-align:justify"><b> </b></p><br /><p class="MsoNormal" style="text-align:justify"><b>Note: This coursework is all about industry analysis:</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Construction of segmentation matrix for product in industry</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Analysis of the segments </b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Potential unexploited opportunities in this industry</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Vertical segmentation </b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b>A diagram of value system</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b>Table and chart of profit pool, pool’s boundaries</b></p><br /><p class="MsoNormal" style="text-align: justify; text-indent: -.25in; margin-left: .5in"> -<span style="font:7.0pt "Times New Roman"">         </span><b> Environmental scan and competitive environment in this industry</b></p><br /><p><br />Credit:ivythesis.typepad.com</p><br />

Business Economics and Strategy : Develop a segmentation matrix based on soft drink industry

  Question 1:   Develop a segmentation matrix based on soft drink industry. Most of the information presented in the matrix should be the ...

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