History of I-phone
With autonomous innovations within a technological paradigm, virtual corporations are much more appropriate. Systemic change costs more in resources up-front, and needs the driving force of an existing major player to see it through. A loosely knit coalition with resources belonging to the different partners would find this major activity difficult to achieve, though not, of course, impossible, as Apple Corporation showed with its major innovations in Windows and icon-based software. It has been notable, however, that they have been unable to appropriate major long-term benefits from these systemic innovations (Child & Faulkner 1998). In a bid to make further innovations Apple Corporation created the I-phone and released it to the market on June 29, 2007. The development of the I-phone after Steve jobs ordered his engineers to look at the integration of touch screen technologies on their phones. Steve jobs first showed the I-phone to the public on January 09, 2007. The sale of I-phone gave the company millions of income over a year. I-phone has been given favorable reviews by critics due to its function ability.
Strategy of developing I-phone
Why should a usability expert care if a phone is fashionable? As in any field of design, form often comes at the expense of function. If usability issues caused by browser incompatibilities, version-related quirks, scripting engines, and flaky connectivity do not provide enough of a challenge, usability experts will now have a new factor to consider phones and devices that look great, but at the expense of being intuitive or even usable at all. Clearly, there is not a dichotomous relationship between looks and intellect savvy designers and detail-oriented usability experts can work together using iterative redesign to create the right combination, if both sides respect the work of the other and are reasonable in making compromises. Beyond the immediate scope of whether a device looks cool or not is the social propriety of the device (Mccabe 2002). Technologies that have long-lasting and widespread social impact are usually plagued with a period of emerging etiquette and public standards of appropriateness before that technology is accepted by the mainstream. To date, there are many different viewpoints that cellular phone advocates and critics might have regarding the use of telephony in public. The question of the success or failure of any given technology is never actually a matter of machines alone. Today’s mobile phone is essentially a two-way radio, a device dating from 1906, made possible by digital signal processing, a technique first demonstrated in 1938. Diffusing this technology, as is always the case, has depended at least as much on social factors as technological capabilities. Smart phones propose to have increased functionality and graphical capabilities, which could lead to a more complex and graphic rich interface. If so, gathering user requirements from the current mobile phones may not be as applicable as was thought to addressing the cultural issues surrounding the design of future smart phone interfaces. Asking questions on the participants’ Internet use was thought to somehow compensate for their interaction with the simple graphic interfaces of their current mobile phones (Proctor & Vu 2005).The advancements of cellular phones into smart phones paved the way for the creation of Apple I-phone. The development of I phone aimed to selling a phone that has touch screen, camera phone and other advanced technologies.
Implementation
A relatively new phenomenon is visible in the mobile industry: the coolness factor. Computers have generally been regarded as unglamorous, utilitarian devices that sit under a desk. Cubicle denizens have long dealt with the look of ugly beige by adorning their terminals with personal artifacts. Before the Apple came onto the computing scene, the computing industry was not generally regarded as one that dealt in high fashion. This has changed more recently, however, as evidenced by a disappearance of beige, and an emergence of bright candy colors, brushed metal, sleek modern designs, and even personalizable computer cases (Proctor & Vu 2005). The sale of I-phones made sure that mobile phones can be fashionable and attractive to all types of people. The sale of I-phone made sure that mobile phones are treated not as a want but as a need. I-phones were initially sold in the US market but since other related products such as I-pods and smart phones was popular in almost all countries it was distributed to various locations. The sale of I-phones also led to creation and distribution of fake I-phones and smart phones that were cheaper but poorer copies and more risky to a consumers well being.
Profitability
Due to the trends started by I-pods and smart phones, I-phone was profitable due to the need for people to have technologies that are in and are popular in the market. I-phone and its subsequent versions were purchased by people not because of its usability but its popularity and the social status it entails. Although some people have created fake I-phones it has maintained its popularity and availability.
References
Child, J & Faulkner, D 1998, Strategies of cooperation: Managing
alliances, networks, and joint ventures, Oxford University
Press, Oxford.
Mccabe, PT (eds.) 2002, Contemporary ergonomics 2002, Taylor &
Francis, London.
Proctor, RW & Vu, K (eds.) 2005, Handbook of human factors in
web design, Lawrence Erlbaum Associates, Mahwah, NJ.
Credit:ivythesis.typepad.com
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