Effective Marketing Base: The Case of Virgin Mobile Company
The diversity of the service sector makes it difficult to come up with managerially useful generalizations concerning marketing practice in mobile company service organizations. The research have arguments that focus on specific categories of marketing based effectiveness through services and proposes certain schemes for classifying marketing strategies in ways that transcend marketing environment analysis from within Virgin Mobile effective led boundaries. Marketing oriented insights are to be offered into how the nature of services might affect the marketing task at Virgin Mobile. In addition, Virgin Mobile marketing implies an area of mobile commerce expected to experience tremendous growth in next business marketing years at Virgin Mobile. The research explores marketing base perceptions and attitudes towards Virgin mobile marketing such as pertaining to SMS from within sequential as well as mixed methods investigation.
There has to research factors to be identified and proven as there having significant marketing potentials on mobile marketing acceptance as Virgin Mobile will be having permission, content, wireless control and delivering in market strategies as an communication domain, developing and testing Virgin Mobile system of such marketing upon consumer acceptance. Thus, marketers should be optimistic about choosing to deploy mobile marketing, however exercise caution around the factors that will determine consumer acceptance. Mobile marketing offers great opportunities for Virgin Mobile business. Marketing activities supported by mobile devices allow Virgin Mobile to directly communicate with their consumers without time or location barriers. Possibilities for Virgin Mobile marketers are numerous, but many aspects of mobile marketing still need further investigation for instance, topic of mobile advertising ascertaining effective market base and interest. Virgin Mobile will have to address consumers with individualized advertising messages via mobile devices.
The underlying research will have relevance of Virgin Mobile effective marketing and investigates how perceived marketing tools and analysis do value mobile marketing in increase motion. The analysis is based on study among marketing effectiveness at Virgin Mobile through consumer research. Among different wireless services, the mobile marketing segment at Virgin Mobile is not well explored yet, especially in its relationship with the other traditional marketing channels and players. Virgin Mobile’s innovative business models that go over the traditional marketing supply chain need to be explored as well as recognized. This is together with wide technology analysis for monitoring the emerging handsets and mobile technologies in general, the identifying of extended structure of market sense approach through SWOT, Porter’s and other analyzing oriented tools in which critical success factors are known in order to lead effective market base at Virgin Mobile.
The development in mobile marketing at Virgin Mobile is enabling extraordinary opportunity to marketers to explore new channel of promotional marketing. The research will aim to discuss some emerging issues related to Virgin mobile marketing, and to provide simple research framework for understanding the potential and effectiveness of usage of mobile phones as promotional media for market effective success. While examining some of developments in Virgin Mobile marketing, the need to put in detail core dimensions of theoretical framework. In order to explore strategic utility in marketing, Virgin Mobile related case studies by assume one method for the mobile company to achieve marketing analysis using comprehensive research paradigm and cycle Many predict that mobile business will revolutionise modern corporations as e-commerce did in the last decade.
However, many unresolved technical, application as well as global issues relevant to m-business are preventing companies from adopting m-business as a prudent business model. Furthermore, little academic research in marketing known area and have attempted to provide practitioners with guidance to more effective utilisation of wireless technologies. The research does present better marketing frameworks for Virgin Mobile business applications from within there can be design in giving marketing managers of the company, certain systematic approach to discovering Virgin Mobile business opportunities along with effective marketing concepts.
Credit:ivythesis.typepad.com
0 comments:
Post a Comment