Yes _____                               No _____


 


6. Is there a uniform corporate social responsibility program for all restaurant chains?


                        Yes _____                               No _____


7. Are the different restaurant chains allowed to develop its own corporate social responsibility program?


                        Yes _____                               No _____


 


            If yes, does your restaurant apply its own CSR?


                        Yes _____                               No _____


 


8. Is there a corporate social responsibility program exclusively developed for China?


                        Yes _____                               No _____


 


 


Application of Corporate Social Responsibility


 


Instructions: Choose your answer from the choices given below.


 


9. What segment of the population is targeted by the restaurant’s corporate social responsibility in terms of cultural background?


            Local Chinese Customers _____                 


  International Customers _____


                                                Both _____


 


10. What segments of the population is targeted by the restaurant’s corporate social responsibility in terms of income? Check as many as applicable.


Low Income _____                Middle Class _____               High Income _____


 


11. What segments of the population is targeted by the restaurant’s corporate social responsibility in terms of interest group? Check as many as applicable.


Communities _____               Families _____                       Single Individuals _____      


 


12. What segments of the population is targeted by the restaurant’s corporate social responsibility in terms of market?


            Everybody _____                  Customers Only _____


 


Evaluation of the Restaurant’s Corporate Social Responsibility


 


Instructions: Choose your answer from the options given and/or answer the supporting questions.


 


13. Do you think that the restaurant’s corporate social responsibilities are effective in meeting the public relations goals of the business?


                        Yes _____                               No _____


 


14. If Yes, what do you think is the corporate social responsibility that mostly accounts for the efficiency? ____________________________________________________________________________________________________________________________________________________________


15. If No, what recommendations do you have in changing the corporate social responsibility of the restaurant?


____________________________________________________________________________________________________________________________________________________________


 


 


Appendix 2: Corporate Social Responsibility as Public Relations Practice


 


Question


Answer


 


Yes


No


1. Does the restaurant have a public relations strategy?


10


0


2. Does the restaurant have a corporate social responsibility program


10


0


3. Do these social responsibility programs address the public relations goals of the restaurant?


 


10


 


0


4. Are restaurant managers and employees informed of the corporate social responsibility of the restaurant?


 


10


 


0


5. Are restaurant managers and employees trained on the achievement of the corporate social responsibilities of the restaurant?


 


7


 


3


6. Is there a uniform corporate social responsibility program for all restaurant chains?


 


10


 


0


7. Are the different restaurant chains given room to develop its own corporate social responsibility program?


 


8


 


2


8. Is there a corporate social responsibility program exclusively developed for China?


 


0


 


10


 


 


Appendix 3: Application of Corporate Social Responsibility


 



Questions on Target Population Segments


Answer


9.  Cultural Background


 


          Local Chinese Customers


0


          International Customers


0


          Both


10


10. Income


 


          Low Income


5


         Middle Income


10


         High income


5


11. Interest Group


 


         Communities


2


         Families


5


         Single Individuals


10


12. Market


 


         Everybody


2


        Customers Only


8



 


Appendix 4: Evaluation of the Restaurants Corporate Social Responsibility


 



Question


Answer


 


Yes


No


13. Effectiveness of CSR in Meeting PR Goals


8


2



 




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