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Friday, 11 November 2011

International Merger Strategy between British Airways and Iberia: is it a positive strategic move for British Airways shareholders? Research Proposal

International Merger Strategy between British Airways and Iberia: is it a positive strategic move for British Airways shareholders? Research Proposal
The purpose of the dissertation is to discuss the recent merger of the two airlines: British Airways and Iberia.


– was it good or bad from a financial perspective (share price and ratio analysis and interpretation)


-the way this merger affected shareholders


– in whose interest? shareholders or managers?


– arguments in favour or against the merger (British Airways)


Literature:
-agency theory
-corporate governance
-shareholder perspective
-stakeholder perspective



Credit:ivythesis.typepad.com




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