Assignment Topic
For an Organization of your choice: (Cathay Pacific Airways Limited or Others)
a) Construct a SWOT analysis to summarize its current strategic position. (20%)
*Use to construct a TOWS form of SWOT analysis to answer
b) Identify options for the future development of the organization both with regard to
 Resource-led strategic development
 Market led strategic development (50%)
*Consider whether the organization should construct a value – offer on the basis of consistent
generic strategy
*Consider how the organization should build and exploit its core competencies
*To identify strategy option from a Market-Led perspective, Ansoffs product/ market Matrix is useful
c) Evaluate the relative merits of potential future strategies (20%)
*Evaluation of option informs subsequent choice. A way to do this is to consider (1) Suitability
(2) Feasibility & (3) Acceptability OR Alternatively refer to Lynch approach to risk assessment
d) Recommend specific courses of action to be implemented by the organization. (10%)
*In recommending preferred options for subsequent implementation, include reference to what you
consider to be critical success factors for the organization? Also to suggest Performance Indicators
(P.I.) to measure successful implementation
Report should be more than 2500 words in length (not including appendices, which may be properly cross-referenced to the report if included)
Credit:ivythesis.typepad.com
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