Assignment 1 Grading Sheet
Total of 20% of marks, Individual
1250 word assignment plus presentation. Each member of the group MUST speak to get their individual presentation mark of UP to 5%. Balance of mark 15% on report handed in. While the presentation is by the group, the mark is for the individual’s presentation performance plus assignment. This presentation should take 20 minutes for the group.
Presentation
Assessment rationale
Presentation: fluency, preparation,
quality of answers to questions
Maximum of 5%
5 marks – fluent, interesting presentation, excellent knowledge of topic in questions, well prepared, succinct, answers topic.
4 marks – fluency, some effort in presentation, knowledge of topic in questions, some preparation, addresses topic.
3 marks – lacking confidence or lacking fluency or interest to presentation, some knowledge of topic perhaps some gaps.
Evidence of some preparation but could offer better preparation, topic covered.
2 marks – lacking confidence, fluency, interest in presentation. Medium to poor coverage of topic, presentation, or knowledge with gaps.
1 mark – little attempt at presentation and preparation, gaps of knowledge, poor analysis of topic, poor understanding of topic.
Written report
Assessment rationale
Understanding of issues, relevance to
Topic. Evidence supporting arguments
Maximum of 5%
5 marks – highly relevant, good relevance to theory with clear theoretic arguments, highly effective identification of key points effectively explained. Excellent use of evidence to support arguments.
4 marks – relevant, some linking with theory and theoretical arguments, effective presentation and identification of key points. Clear explanations. Some evidence to support arguments with a range of resources and references.
3 marks – some relevance, some theory, some points missed but major points identified, some explanation however could
offer more. Generally uses some evidence.
2 marks or less – lacking relevance with poor understanding of issues, lacks theoretical base or analysis, explanations unclear or irrelevant. Little supporting evidence to justify arguments.
Insights, critical analysis
Maximum of 5%
5 marks – Very highly insightful where analysis has uncovered not just obvious points but more demanding analysis. Reasoning explained.
4 marks – High insights where analysis probes not just obvious points, some elements missed or could be more effectively explained. Reasoning generally explained.
3 marks – Some insights, tends to be more obvious points. Some attempts at explanation but some elements could be more clearly identified. Reasoning for some elements
explained.
2 marks or less – Insights are faulty, poorly explained, lack substance. Poor explanations or few explanations for reasoning.
Spelling, grammar, referencing
through assignment, quality of
referenced sources.
Maximum of 5%
5 marks – no errors or very minor spelling, punctuation or grammatical errors. Very extensive research and referencing, clearly written, within word limits.
Very high level of presentation.
4 marks – Minor errors. Some extensive research and generally good referencing, a little over or under word limits.
Good presentation.
3 marks – errors of spelling and punctuation, could improve writing quality. May be outside word limits. Some referencing missed or could offer more extensive research.
Adequate presentation.
2 marks or less – bare minimum or lacking in research, poor referencing, numerous spelling, grammatical and punctuation errors, poor presentation.
Assignment one Topics
Total of 20% of marks, individual
Assignment one topics.
Each group will study the same companies; however, each group will address DIFFERENT ASPECTS of each company as outlined by the weeks.
Companies for study are Woolworth’s, Coles, and Aldi. Students should focus on B2C market rather than B2B.
Week 8. (Two separate groups to present)
Topic A:
“Undertake a full value chain (complementors) analysis of the Australian supermarket industry and its implications on the each of the three supermarket chains (Woolworths, Coles and Aldi). Support with evidence.”
strategy – value chain analysis
Introduction
Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. Influential work by Michael Porter suggested that the activities of a business could be grouped under two headings:
(1) Primary Activities – those that are directly concerned with creating and delivering a product (e.g. component assembly); and
(2) Support Activities, which whilst they are not directly involved in production, may increase effectiveness or efficiency (e.g. human resource management). It is rare for a business to undertake all primary and support activities.
Value Chain Analysis is one way of identifying which activities are best undertaken by a business and which are best provided by others (“out sourced”).
Linking Value Chain Analysis to Competitive Advantage
What activities a business undertakes is directly linked to achieving competitive advantage. For example, a business which wishes to outperform its competitors through differentiating itself through higher quality will have to perform its value chain activities better than the opposition. By contrast, a strategy based on seeking cost leadership will require a reduction in the costs associated with the value chain activities, or a reduction in the total amount of resources used.
Primary Activities
Primary value chain activities include:
Primary Activity
Description
Inbound logistics
All those activities concerned with receiving and storing externally sourced materials
Operations
The manufacture of products and services – the way in which resource inputs (e.g. materials) are converted to outputs (e.g. products)
Outbound logistics
All those activities associated with getting finished goods and services to buyers
Marketing and sales
Essentially an information activity – informing buyers and consumers about products and services (benefits, use, price etc.)
Service
All those activities associated with maintaining product performance after the product has been sold
Support Activities
Support activities include:
Secondary Activity
Description
Procurement
This concerns how resources are acquired for a business (e.g. sourcing and negotiating with materials suppliers)
Human Resource Management
Those activities concerned with recruiting, developing, motivating and rewarding the workforce of a business
Technology Development
Activities concerned with managing information processing and the development and protection of “knowledge” in a business
Infrastructure
Concerned with a wide range of support systems and functions such as finance, planning, quality control and general senior management
Steps in Value Chain Analysis
Value chain analysis can be broken down into a three sequential steps:
(1) Break down a market/organisation into its key activities under each of the major headings in the model;
(2) Assess the potential for adding value via cost advantage or differentiation, or identify current activities where a business appears to be at a competitive disadvantage;
(3) Determine strategies built around focusing on activities where competitive advantage can be sustained
Credit:ivythesis.typepad.com
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