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Publication Information: Book Title: Winning at New Products: Accelerating the Process from Idea to Launch. Contributors: Publisher: Perseus Books (Current Publisher: Perseus Publishing). Place of Publication: Cambridge, MA. Publication Year: 1993. Page Number: 236.


 


Publication Information: Book Title: The Manager’s Guide to Competitive Marketing Strategies. Contributors:  Publisher: Thorogood. Place of Publication: London. Publication Year: 2006. Page Number: 63.


 


 


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