Research on Programme Format Duplication in Contemporary Chinese Television Channels
Chapter I
Problem and Its Background
Introduction
During the past 50 years, Chinese television industry has experienced rapid growth. The number of television channels has increased dramatically. At the same time, the government policy for the television industry has also changed. Therefore, many new phenomena have appeared with the development. Since the end of last century, the popularity and success of the reality programmes has stimulated the television programme format duplication between Chinese television channels. The purpose of this research is to attempt to find out the reasons why programme format duplication has become such a characteristic feature in Chinese television channels, it will investigate the short-term economic benefit of this and how it will affect the development of new programme formats.
Research Questions
This research aims to investigate on the reasons why programme format duplication has become a characteristic feature in Chinese channels. Specifically, this research aims to answer the following questions:
1. What are the characteristics of the Chinese television industry?
2. What are the reasons why Chinese television channels duplicate programme formats?
3. What are the advantages and disadvantages of programme format duplication?
4. What are the existing laws and government policies that tackle the issue of programme format duplication?
5. How does programme format duplication affect the Chinese television industry?
6. What are the impacts of programme format duplication on the development of new Chinese programmes?
Research Objectives
The main objective of the research is to determine the reasons why programme format duplication has become a characteristics feature in Chinese channels. In addition to this, the research also aims to achieve the following objectives:
1. To determine the characteristics of the Chinese television industry.
2. To identify the reasons why Chinese television channels duplicate programme formats.
3. To determine the advantages and disadvantages of programme format duplication.
4. To identify the existing laws and government policies that tackle the issue of programme format duplication.
5. To determine the effects of programme format duplication on the Chinese television industry.
6. To identify the impacts of programme format duplication on the development of new Chinese television programmes.
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