The Effect of E-Commerce on Clothing Industry –UK
Introduction
Unaware, the people accepted the changes that appear on their way. And at a sudden, those changes affect their entire life. The creation of the technology is the one of the many changes that is very influential in the approach of the people toward the changes. Most of the people are also dependent on the technologies wherein they rely too much on its capabilities. The interaction of the entire society to the electronic and technical changes leads the way for the term e-society.
E-Commerce
The e-society is the term applied in the use of the consumers on Internet, web, and information technology in which it can change the society for the better living. The purpose of this interaction depends on the application of an individual which is mostly according to their needs (Reiter, 2008). However, the people can still recognize that the changes require many non-technical barriers that is indeed, needed to be addressed. The non-technical barriers oftentimes limit the ability or capability of the technology. The e-society is divided in many sectors namely e-commerce which can be applied to the businesses (Mujtaba, Griffin, and Oskal, 2004); e-government that recognizes the activities involved in the governmental sector (Heeks, 2001); e-learning or the innovative approach on education to achieve the quality education; e-health that was made to improve the health status of the society (Kaveny and Keenan, 1995); e-science that sometimes collaborated to the e-health and is bound for the continuous scientific research activities (Binik, Mah, and Kiesler, 1999; Reiter, 2008) and; e-entertainment that is for the leisure of the individuals (Husselbee, 1994). All of the components of the e-society are purposely made for the benefit of the society. But as the old saying says “no one is created perfect” – the e-society also receives drawbacks and other limitations because of the issues. One example is the e-commerce, the business leaders recognized the benefits such as changing the facilities, production process, or service offered. The business leaders also aim for serving the customers even from a far. But with the aid of the technology, this is highly positive. In fact, through the interaction of the business in the technology, the marketing and/or advertising can be easy. There are only problems that limit the businessmen in doing so (Mujtaba, Griffin, and Oskal, 2004).
E-Commerce in Clothing Industry
The significant impact of e- commerce towards the clothing industry is to elaborate the idea of sustainability is interpreted by various contexts that probably became and adopted as the main goal of every organization around the world. In general, this goal is part of the organization in order to keep their pace of changes. The decision of every firm to jump in the sustainability of actions came from various reasons but it appears that the activities are promising the benefits of development (Bressers & Rosenbaum, 2003). Because of the impact and influence of the globalization and the related challenges in internationalization, Benetton finds its various advantages by the help of multi-strategies in logistics. The advantages that Benetton received in the clothing industry are based on the appropriate facilitation and coordination of the supply chains. In terms of the international logistics and supply chain management, these techniques or strategies are important in engaging with the international market. Supply chain management can be defined as the management of upstream and downstream relationships with the supplier, distributors, and customers to achieve the greater customer values at less cost. In terms of the clothing industry, both Benetton and Zara share the progress in ideal supply chain integration because of the organizations’ ability to respond in the rapid change in fashion. However, the Benetton excels and gain more competitiveness due to the fact that the structure of the supply chain and the combined highly co-ordinate logistics is applied din the process that enables the organization to adapt their product range (Christopher & Peck, 2003). With the identified market segmentation, the supply chains are well managed. In addition, the technological approach in terms of managing the supply chain is an ideal way to appropriately deliver the customer’s needs in the most desirable way.
Conclusion
There are standards that the components of the e-society are required. The infrastructure, public policy, laws, regulations, licenses, professional skills and training, and mechanisms in answering the failures are some of the requirements wherein the applied technology should satisfy. The global changes continuously draw its impact in different parts of the world. It also affects the simple business transactions up to the simple livelihood of the citizens. The issue of globalization got the attention of the researchers and proved itself as a great substitute from the traditional. In addition, the society embraced those changes and crafted a revolution that aims for its benefits.
References:
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Bressers, H.A., & Rosenbaum, W.A., 2003. Achieving Sustainable Development: The Challenge of Governance across Social Scales, Praeger: Westport, CT
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