Global Businesses
CUT Telecoms
Introduction
CUT Telecoms is and continues to be one of the biggest producers of electronic gadgets and other industrial products. We shall apply these contemporary theories in order to understand the continuous growth and the possibility of success and failure of this company.
CUT Telecoms is a Hong Kong based company that fully manages telecom, electronic and industrial products. After being in the business for 2 years, it acquired its listed company status in 1991. The company employed over 18, 000 staff and acquired a cash position of about HK billion in 2006. CUT
Telecoms cover a wide range of products, from electronic gadgets, to cordless phones to baby-care products (through its subsidiary, Wilted Industries Limited).
Discussion and Analogy
The company continues its stronghold in the electronic production industry. Its turnover has increase throughout the past 12 years and has increased greatly in this period.
In the pursuit of CUT to invest in innovation through understanding of where technology, client requirements and global business are headed, the company continually makes strategic decisions to maintain its leadership of this rapidly changing business by focusing on high-value innovation-based solutions and services while consistently generating high returns on invested capital for its shareholders. The company utilizes its entire portfolio — hardware, software, services, technology and research to maintain its leadership. With those broad capabilities to enable enterprise innovation, the expertise and diversity of its global workforce and its large network of suppliers and business partners, it is considered that CUT can well-positioned itself to capitalize on the opportunities represented by the needs of its clients and current trends in economics and society. However, there could be a disadvantage of innovation when the strategy will not be appropriate for the company.
In my opinion, the aspect of the income of the company should be greatly highlighted since it deals much with how the company would look like after a long time. The revenues of the company should be taken into consideration since this will form a part in the development of the company.
In the next five years, this aspect of the company, hopefully, should be on the verge of continuous increase. According to the previous financial statements of the company, the trend of the income should continually increase, except maybe for a few minor, uncontrollable setbacks. The company’s income should continually be monitored and if in any case the rates should go down. If the case is such, the management should look into the matter right away and should identify the key factors that made the trend fluctuate.
In the case of CUT Telecoms, in five years time, the company income should continue to rise. And they should also be able to overcome setbacks.
In marketing, there needs to be effective lines of communication
between both the company and its customers. CUT Telecoms does this by listening to what customers need and what they think about their products/services, this is done via several different methods, such as postal questionnaires and on line surveys, the information obtained enables CUT Telecoms to knowing what the customers want. It then communicates to the customer through advertising, sales promotions etc, aiming at a specific target market, giving consumers the information on buying their products.
But sometimes there can be a problem with making sure effective
communication takes place, for example other consumer’s opinions, and critics and reviewers etc. Companies must also be aware that any impartial advice given to customers by the media or other agencies can support or damage its own marketing communications.
Many types of analysis falls into this category, all employ the use of surveys. Since time and the audience is a luxury that we do not have, we shall move on to the next aspect of environmental scanning which are product innovations.
Attachments:
Further notes regarding the review
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Credit:ivythesis.typepad.com
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