Management Strategy
Q1: Evaluate Compass’s strategy and performance with particular reference to the period 2001-2005 (40 marks)
The management strategies based on how the people or the leaders see according to the competition and the need of the entire organization in order to catch up with the recent changes. In the food service, the solution can be easily discovered if the leaders are open in the various interventions and focusing on the area that is not yet over populated by the competitors. The most common target of the entrepreneurs is to keep their existing customers and continue recruiting for the potential customers. In order to make that happen, the strategies that the organization used to strengthen is the customer satisfaction. Because through the customers, the organization can gain profit and measure their effectiveness it is only natural for the leaders to create an appeal to their customers and keep their trust by satisfying or exceeding the products and services according to the taste and preferences of the customers. Surpassing the customer expectation is one of the considered key performance indicator of the business in the market. As an element of a business strategy, the customer satisfaction can intensify the competitiveness in the market. In addition, the mission of the organization in bringing the satisfaction should be according to the approach of the organization by prioritizing the customers. In this way, there is a great concentration on the various demands coming from their existing and potential customers (Gitman and McDaniel, 2005).
Q2: Discuss the alleged bribery case against Compass in the context of business ethics and structure (e.g. global configuration and co-ordination) (30 marks)
Bribery according to the law is a form of corruption that can be direct or indirect according to the provisions of compensation in favor of the employee of an organization. In return, the government employee acts in a manner advantageous to the company or refrains from acting to the company’s disadvantage. Enterprises use bribery to obtain or retain business, receive patronage, or obtain an unwarranted advantage over other businesses. In business ethics, part of the responsibility of the entire organization and their commitment that is enclosed in the core values and principles. The business ethics is also a guideline that the business and their leaders can use in generating sound decisions. This is because the business ethics comprised the standards articulated in law and regulations, internal policy, and procedures. Being honest, working with integrity, respect, and fairness, and aligned according to the principles are the most perceived actions of the organization towards their employees and customers in terms of product quality, health, safety, and efficiency. There are many issues that included in the business ethics coming from the practical to the philosophical views of the organization until to the relationship of the organization with their customers and employees. The organization should keep the welfare of the community and committed to the environment and nourishing the societal values (USDEC, 2004). Enhancing integrity in business transactions and reducing bribery will help the entire organization overcome the part of development problem. Through the specific measures there is a promotion on transparency, accountability and ethics and to effectively deter bribery in business transactions are feasible ways to improve the attractiveness (Wehrlé, 2004).
Q3: Evaluate the opportunities and threats facing Compass both in the US and the UK and recommend and defend suitable strategies for these regions (students may assume that information given in Appendices 1 and 2 is currently valid). (30 marks)
The social threats for the change in healthy foods are not only the main concern of the society, but also the health issues exist in the society (Stewart, 2004). In the late twentieth century, the socio-cultural approach of most fast-food restaurants, like McDonalds, Burger King, Wendy’s, and many others are argued that they can only gave the risk in society such as alienation, waste, low nutritional value, other risks of health problems, and others (Robinson, 2007). The organization can also experience the same threat because of the aim of the society towards the healthy living. Because the society is always looking for a good firm that gives value to their money it is important for the organization to target the best aspirations and what are the needs of the customers. Threats are around the corner that might pose various reactions in the firms and thus, create a long time impression.
References:
Gitman, L; & McDaniel, C., (2005) The Future of Business: The Essentials. Mason, Ohio: South-Western
Robinson, W.I., (2007) Theory and the Rise of Globalization Studies: Theories of Globalization [Online] Available at: http://www.soc.ucsb.edu/faculty/robinson/Assets/pdf/theoriesofglobalization.pdf [Accessed 15 June 2010].
Stewart, G., (2004) Hamburger Wars: Burger King vs. McDonald’s [Online] Available at: http://www.utm.edu/staff/johnston/mktg710/HamburgerWars.ppt [Accessed 15 June 2010].
USDEC (2004) Business Ethics, US Department of Commerce, International Trade Administration [Online] Available at: http://www.trade.gov/goodgovernance/adobe/bem_introduction/glossary.pdf [Accessed 15 June 2010].
Wehrlé, F., (2004) Business Ethics and Anti-Bribery Policies in Selected Middle East and North African Countries [Online] Available at: http://www.oecd.org/dataoecd/56/63/36086689.pdf [Accessed 15 June 2010]
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