Aims and objectives
While the chocolate products has the tempting characteristic, the effect of exposing the products conjuring an image of mouth-watering chocolate that will be the factor for consumers to be impulsive. To gather the goals of the study, it should have its own objectives. Recent advances in data collection and data storage techniques, which result in large data bases with a substantial amount of information, seem to have changed the nature of research but it doesn’t mean that the research will stay away from using goals. Advancements in data collection don’t mean that data will be collected without setting boundaries. Goals are needed to ensure that anything that will be done have been well thought of. Goals will only focus on certain areas related to the research. The perspective goals should not be too hard to reach. The aims and objectives of the study to find out about how chocolate products create a mouth-watering effect that creates a factor for consumers to be impulsive in buying the product includes:
Primary and secondary data
This research is partly based on quantitative research method. To determine the number of respondents that will be asked to participate and give information regarding the study random sampling will be used. Based from the random sampling a minimum of 30 respondents will be the participants for the stuffy. Primary research will be used. In the primary research, the researchers will look for individuals who they believe have an idea on how chocolate products create a mouth-watering effect that creates a factor for consumers to be impulsive in buying the product. The researcher will scout for people that they see as someone who can give appropriate response to the questionnaire. The researcher will go send emailed questionnaires to people in various places. The researcher will include a letter and it will narrate the study’s contents to each perspective respondent. The letter contained the purpose of the study, the study’s goals and the intention of the researcher to keep the divulged information hidden from other people. If the perspective respondent agrees to take part in the survey, the survey part will then proceed.
As the questionnaire is being conducted with the respondents, they will be given ample time to provide answers to the different questions. While the rendezvous with the respondents is ongoing the researchers will provide follow up questions related to the study that was not included in the list. This will help in clearing some ideas related to the study. The researcher will try to ask questions that will not give the respondent a hard time but will provide the needed responses for the research. After answering all the questions the researcher will thank the respondents for their time and participation in the study Majority of those emailed for the survey were accommodating and gave some of their time in answering some questions. The research will be done because it is vital to understand how chocolate products create a mouth-watering effect that creates a factor for consumers to be impulsive in buying the product. The research will give a clearer view how chocolate products create a mouth-watering effect that creates a factor for consumers to be impulsive in buying the product. After gathering the primary data, the information will be reviewed to see if the data is appropriate for the study. Afterwards the strength and weakness of the data will be evaluated. The secondary source of data will come from researches done by the organization, previous studies and surveys. Acquiring secondary data are more convenient to use because they are already condensed and organized. This kind of data can be found anywhere. The researchers work for same organization and because of this they would have access to the needed data at any time needed. It saves more time and effort.
Marketing Theory that will support it
This study will be supported by the marketing theories on customer behavior and the marketing mix. The two theories will be used to determine how chocolate products create a mouth-watering effect that creates a factor for consumers to be impulsive in buying the product. The two theories will provide deeper understanding of the problem and what can be done to solve it.
References
Brewer, CL & Ware, ME (eds.) 2002, Handbook for teaching
statistics and research methods, Lawrence Erlbaum
Associates, Mahwah, NJ
Burton, S. & Steane, P. (Eds.) (2004). Surviving your
thesis. New York: Routledge.
Patzer, GL 1995, Using secondary data in marketing
research: United States and worldwide, Quorum Books,
Westport, CT.
Credit:ivythesis.typepad.com
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