Project/Dissertation Topic Selection
a) Write about aspects of your work would you like to learn more about, or initiatives to do with work on which you could base your project/dissertation.
Currently, I’m working in a company that is engaged in steel manufacturing located in Malaysia. The company are now seeking for extensive growth and that is to become a global supplier. In line with this, I wanted to evaluate the current strategies of a famous and successful business engaged in global distribution of products that we can adopt. The company that I wanted to access is the Dell Company.
b) Which Supply Chain Management topics have interested you the most so far in your studies or your work?
Basically, I am fond of looking evidences and to the role of supply chain management to the competitive advantage of companies. Issues concerning warehousing, technology advancement and innovations are topics that I like in supply chain management.
c) Which areas would like to know more about?
I wanted to know more about the issues concerning warehousing, technology advancement and innovations. The roles of supply chain management in competitive advantage are also the areas that I wanted to explore.
2) Your topic area
a) Write about the main area of theory on which your project will be based.
The computer and technology business is well-established and it is now one of the biggest players in the business arena. According to Malowski (1986), advancement in technology that started as early as 1600′s have guided our world into what is at the present called “the information age”.
In the ever-changing environment of the business industry, competition becomes the major organisational principle of marketing activities. Thus all companies in the industry are challenged to formulate strategies that will ensure them of achieving competitive advantage over other companies. In their attempts at securing a large market share, many computer companies have ventured into e-commerce.
An important internal process in e-commerce is supply chain management (SCM). Companies should identify ways to leverage the Internet in each part of the value chain, from procurement to distribution to delivery.
b) Write about the main areas of literature you would need to learn about to complete your project.
The main areas of literature in this project are most likely issues concerning supply chain aspect and competitive advantage of Dell. Other issues regarding the business environment of the company will be also considered. Moreover, issues concerning supply chain problems of Dell and how its revitalisation plan be able to resolve it. The impact of supply chain management practices and collaboration will be part of the discussion in relation to efficiency of the strategic management practices, relations with suppliers, workforce and customer patronage.
c) What are the overall objectives of your project.
The objective of the paper is to analyse how business companies, like Dell Computer, survive in the fast moving industry and evaluate its SCM practices as tool of their competitive advantage. This would involve a case study of Dell Computer. The case study would include its company background and analysis of its problems encountered.
Moreover, this study will also examine the factors affecting the implementation of SCM in the e-business environment and provide guidelines as to the best practices in SCM in the business industry.
d) How will you carry out the research to achieve the objectives?
A descriptive research will be conducted. Both the qualitative and quantitative approaches (multi-methods strategy) to research will also be employed. Qualitative data will be gathered from in-depth interviews involving select managers in some computer companies. Quantitative data will be gathered from the survey to be conducted with managers. Desk research will also be conducted to supply further information about the topic.
Credit:ivythesis.typepad.com
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