Essay Instructions on Diploma in Strategic Sales (Key Account Management) and Diploma in Strategic Sales (Sales Management) Assignment

Diploma in Strategic Sales (Key Account Management) and Diploma in Strategic Sales (Sales Management)

 

Please attach this sheet to your Cross Unit Investigative Project (CUIP)

Syllabus reference

Topic area

1.8

Investigate the stages in the buying process in a key account management/sales management context

• Your work must be word-processed in the form of a report of approximately 5000 words excluding a list of references and appendices.

(4 marks)

•

A good standard of business English is expected, clearly communicating concepts in a logical manner with well-reasoned arguments. (3 marks)

•

Harvard-referenced in text, supporting source list (3 marks)

•

Ensure that the parts of the report are well presented and clearly titled. Note that brief appendices may be used only if referred to in the project (3 marks)

•

Word count 5000 – if word count exceeds 5,500 no marks awarded (3 marks)

Candidate name: _____________________________ Candidate number: _____________

Centre: ___________________________ Word count of completed report:____________

Candidates are allowed six weeks to complete this final assessment. Fill in the date you were initially given the assessment below and fill in the completion date then sign this sheet and use

it as the first page of your CUIP. You are asked to identify, analyse and review your organisation’s approach to the above syllabus reference(s) with particular emphasis on Key Account/Sales Management

(delete as appropriate). Your work throughout the Diploma course should be used and referred to as part of this project.

Introduce the organisation and your role in the organisation

)

1. (12 marks2. Objective: Investigate and evaluate the manner in which your organisation deals with the cess in a key account management/sales managemen

stages in the buying pro2a Define methodology

t context (12marks)

2c Analyse data

ndings

(12 marks)

2d Report key fiConclusions

(24 marks)

2e 2f Recommendations

(12 marks) (12 marks)

This final assessment represents 40% of the overall course mark.

Assessment received (date) ______________ Submission (date) ______________

This is my own individual work and all sources used have been acknowledged.

Candidate signature: _______________________________________________

PRINT NAME: ___________________________________________________

For ISMM use only

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