Yes __16___ No ___4—employees not involved in CSR
6. Is there a uniform corporate social responsibility program for all restaurant chains?
Yes ___20__ No _____
7. Are the different restaurant chains given room to develop its own corporate social responsibility program?
Yes ___14 No __6
If yes, does your restaurant apply its own CSR?
Yes __12 No _____
8. Is there a corporate social responsibility program exclusively developed for China?
Yes _____ No __20
Application of Corporate Social Responsibility
Instructions: Choose your answer from the choices given below.
9. What segment of the population is targeted by the restaurant’s corporate social responsibility in terms of cultural background?
Local Chinese Customers _____
International Customers _____
Both__20___
10. What segments of the population is targeted by the restaurant’s corporate social responsibility in terms of income? Check as many as applicable.
Low Income __10 Middle Class __20___ High Income __10
11. What segments of the population is targeted by the restaurant’s corporate social responsibility? Check as many as applicable.
Communities __5 Families __10 Single Individuals 20
12. What segments of the population is targeted by the restaurant’s corporate social responsibility?
Everybody _5 Customers Only __15___
Evaluation of the Restaurant’s Corporate Social Responsibility
13. Do you think that the restaurant’s corporate social responsibilities are effective in meeting the public relations goals of the business?
Yes 17 No 3
14. If Yes, what do you think is the corporate social responsibility that mostly accounts for the efficiency? ________________________________________________________________________________________________________________________________________________
15. If No, what recommendations do you have in changing the corporate social responsibility of the restaurant? More focused in the Chinese market
Appendix 2: Corporate Social Responsibility as Public Relations Practice
Question
Answer
Yes
No
1. Does the restaurant have a public relations strategy?
20
0
2. Does the restaurant have a corporate social responsibility program
20
0
3. Do these social responsibility programs address the public relations goals of the restaurant?
20
0
4. Are restaurant managers and employees informed of the corporate social responsibility of the restaurant?
20
0
5. Are restaurant managers and employees trained on the achievement of the corporate social responsibilities of the restaurant?
13
7
6. Is there a uniform corporate social responsibility program for all restaurant chains?
20
0
7. Are the different restaurant chains given room to develop its own corporate social responsibility program?
12
8
8. Is there a corporate social responsibility program exclusively developed for China?
0
20
Appendix 3: Application of Corporate Social Responsibility
Questions on Target Population Segments
Answer
9. Cultural Background
Local Chinese Customers
0
International Customers
0
Both
20
10. Income
Low Income
10
Middle Income
20
High income
10
11. Interest Group
Communities
5
Families
10
Single Individuals
20
12. Market
Everybody
5
Customers Only
15
Appendix 4: Evaluation of the Restaurants Corporate Social Responsibility
Question
Answer
Yes
No
13. Effectiveness of CSR in Meeting PR Goals
17
3
Credit:ivythesis.typepad.com
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