I. Introduction
Considered as one of the East Asian Tigers, Singapore, despite its lack of natural resources, has the highest per capita GDP in the world t6hat enjoys a highly developed free market economy. Its scarce resources made the country dependent on exports produced by other countries through its extended trade importing products of electronics and manufacturing companies in particular. Since its economic recovery, the Singapore government is conceptualizing an economic plan that will be less vulnerable to the outside cycle of business cycle and at the same time establish the country as the Southeast Asia’s financial and high-tech hub (www.en.wikipedia.org).
II. Population
A. Total
As of July 2005, the estimated population of Singapore is 4,425,720 (http://www.cia.gov/cia/publications/factbook/geos/sn.html). This demonstrates that the country is a viable export location for fast-moving consumer goods (FMCGs) since its population caters to a significant number of market populations.
1. Growth rates
Singapore’s population growth rate was estimated to be 1.56% in 2005 (http://www.cia.gov/cia/publications/factbook/geos/sn.html). As such, the increasing population of the country can sustain the long-term investment of initiatives among manufacturers of FMCGs in which demand for these products has a high likelihood of continuance.
2. Number of live births
The infant mortality rate in Singapore as estimated in year 2005 is 2.29 deaths per 1,000 live births. There are 2.5 male deaths per 1,000 live births and 2.06 female death rates per 1,000 live births (http://www.cia.gov/cia/publications/factbook/geos/sn.html). Despite the presented death birth rates, the figures appears normal and beyond a state of alarm. In this case exporting FMCGs is still a good venture in the country.
3. Birth rates
In 2005, the estimated birth rate in Singapore is 9.4 births per 1,000 populations while the death rate was estimated to be 4.16 per 1,000 populations (http://www.cia.gov/cia/publications/factbook/geos/sn.html). The growing population of Singapore signifies a good market location for business organizations which belong in the FMCG industry because of the promising birth rate of the country with regards to increasing consumer populations.
B. Distribution of population
1. Age
Sixteen percent (16%) of the people of Singapore belong to 0-14 year-old age group, 75.9% are 15-64 years old, while the remaining 8.1% are 65 years old and older. The average age or the most number of people in the country are estimated to be 36.76 years old. Most male members of the population are 36.4 years old while most of the female members are 37.07 years old (http://www.cia.gov/cia/publications/factbook/geos/sn.html). The age statistics of the country is ideal for FMCG export businesses because the largest portion of the population with respect to age are considered as the people who have the purchasing power or the buying ability being the earning citizens. This is comparative with the lesser number of Singaporeans who are too young as well as too old to directly influence the market and consumption trends in the country.
2. Sex
Of the 16% people in Singapore who belong to the 0-14 years old, 366,971 of this are males while 342,295 are females. Meanwhile, those who belong to the 15-64 years old age group which comprise 75.9% of the total population, 1,639,842 are males and 1,719,829 are females. Moreover, there are 157,636 males and 199,147 females who belong to the 65 and older age classification in the country (http://www.cia.gov/cia/publications/factbook/geos/sn.html). It is apparent that the female members of the population outnumber the male population. Although the variable of sex does not necessarily dictate the general consumption behavior among societies, the country’s statistics still presents a feasible business for FMCG exportation since the female members of the family, normally the housewives do the grocery errands of shopping for the basic product necessities in the household.
3. Geographic areas
Singapore islands are located in southeastern Asia between Malaysia and Indonesia with geographic coordinates of 1 22 N, 103 48 E. it has a total territorial area of 692.7 sq km with 682.7 sq km land and 10 sq km water. It is slightly more than 3.5 times the size of Washington, DC with 139 km coastline. The country’s climate is tropical hot and humid and rainy with two distinct monsoon seasons during December to March and from June to September. Singapore is considered lowland with gently undulating central plateau. The country’s elevation extremes are the Singapore Strait at 0 m and Bukit Timah at 166 m. Singapore is best known for being the focal point for the Southeast Asian sea routes (http://www.cia.gov/cia/publications/factbook/geos/sn.html). The country is located strategically on major sea lanes while its hardworking population provided the active and dynamic economic activity of the country. Its involvement in the international market enables it to promote the country in general to foreign investors. This promotes and maintains easy access to neighboring countries that are interested in importation and exportation practices. This further supports the feasibility of investing in Singapore for the country’s FMCG importation needs.
4. Immigration rates and patterns
Singapore recorded an estimated 10.3 migrants per 1,000 population net immigration rate in 2005 (http://www.cia.gov/cia/publications/factbook/geos/sn.html). As such, aside from the natural population growth of the country, the immigration patterns towards to locale contribute to the increasing population number. As was argued earlier, increase in the population will provide greater market for exported FMCGs.
5. Ethnic groups
Singapore’s population is divided into three major ethnic groups. The Chinese people compose 76.8% of the population, 13.9% are Malays, while 7.9% are Indians. The remaining 1.4% of the citizens has other ethnic roots other than the mentioned three (http://www.cia.gov/cia/publications/factbook/geos/sn.html). Since ethnicity does not affect the consumption of FMCGs, the diverse market characterization of Singapore’s population will only call for creative and strategic marketing and advertising efforts that will suit the taste and preferences of culturally different types of people living in the country.
III. Economic Statistics and Activity
A. Gross national product (GNP or GDP)
1. Total
In 2005 the per capita GDP of Singapore was US,228. The country’s GDP is led by its services sector at 67.8% followed by the industry sector at 32.2% (www.en.wikipedia.org). But according to Finance Minister Lee Hsien Loong, the economy is expected to grow by 4.6% this year (Financial Year 2006 Singapore Budget Statement). It is evident that the country continues to be one of the leading nations in the Southeast Asian region in terms of economic growth and stability. As such, the country presents a lucrative option for investment initiatives which in this case is the exportation of FMCGs.
2. Rate of growth
Along with the GDP 1.3 billion in 2005, the country likewise recorded an estimated GDP growth rate of 4.5% (http://www.cia.gov/cia/publications/factbook/geos/sn.html). This estimated GDP growth rate for the year 2006 further strengthens the feasibility of doing business in Singapore.
B. Personal income per capita
Singapore’s purchasing power per capita was estimated to be , 700 in 2005 (http://www.cia.gov/cia/publications/factbook/geos/sn.html). This supports and is consistent with the presented facts above which promote the country as an economically competitive nation.
C. Average family income
According to New Strait Times (2002) the average family monthly income in Singapore climbed 60.4% to S40 (M,330) in 2000 from S80 in 1990. This makes Singapore a very highly developed market-based economy as it ranks 25th in the Human Development Index (HDI) which measures the standard of living of different countries (www.en.wikipedia.org).
D. Distribution of wealth
1. Income classes
The wealth distribution of Singapore is best understood by presenting first the income classes of the resident households. The low income generating households in the country are those with monthly income of ,999 and below. The considered middle class are those earning ,000 – ,999 a month while the high earning households in the country have an average monthly income of ,000 or more (Singapore Department of Statistics, 2001). Income distribution in the country will not directly affect the consumption of FMCGs since these products are considered basic household necessities.
2. Proportion of the population in each class
In the 2001report of Singapore Department of Statistics (2001), 54.4% of the total population belongs to the low income generating households while the remaining 45.9% are those who belong in the middle class (29.3%) and high income class (16.3%). These economic distributions in terms of monthly family income are negligible with regards to the consumption of the basic household demand for FMCGs. Besides, the overall monthly family income among Singaporeans is relatively higher compared to the income distribution of other countries. This still makes the country a feasible market to export FMCG.
3. Is the distribution distorted?
Although the country’s Statistics Department showed that Singaporean families are earning more compared to 10 years ago, the gap between the richest and poorest however, is widening in which the 20% of households in the upper income bracket earned 21 times more than the lowest 20% indicating the 11.4 times in 1990 and 17.9 times in 1999 (New Strait Times, 2002). Despite these figures, the basic necessities among Singaporean families are the same which will not harm investment initiatives and export activities for FMCGs.
E. Principle industries
1. Proportion of the GNP for each industry
Singapore’s industries include electronics, financial services, oil drilling equipment, petroleum refining, rubber products and processing, processed food and beverages, ship repair, entrpot trade and biotechnology. The country’s industrial production growth rate is estimated to be 2.8% in the year 2003. Its agricultural sector is focused mainly on the production of rubber, copra, fruits, vegetables, poultry, eggs, fish, orchids and ornamental fish. The country’s gross domestic product is composed primarily of the 26% contribution of the manufacturing sector and 22% of the financial services sector. The total industrial output of Singapore is accounted by in majority by the electronics industry (48%) (www.en.wikipedia.org). It is evident from the presented data that exporting FMCGs to the country will be both beneficial to the exporter and the economy of Singapore in order to improve the GNP of the country’s food industry.
2. Ratio of publicly owned industries
In terms of public and private industry ownership in Singapore, the government GLCs or companies in which the government has 20% ownership and/or majority voting controls only accounts 13% of the country’s total GDP. As of October 2004, GLCs accounted for 40% of the total capitalization of the Singapore stock exchange (Singapore 2005 Investment Climate Statement). Singapore does not maintain competition laws but depends on its free and open market to ensure a competitive environment in the domestic economy. For services which the Government has traditionally been the sole provider, the Singapore Government has commenced a program of corporatization and privatization to subject the provision of such services to competition and market discipline (www.apeccp.org.tw). This only characterizes Singapore as a highly committed government when it comes to economic participation in the country. Its industry policy has been strategically utilized to attract foreign investment and entrepreneurship which is highly reflective and responsive to the changing business conditions and investor needs.
F. Foreign investment
1. Opportunities
Business organizations operating in the country are encouraged by the government to invest and enter the international business activity. This resulted to Singapore’s total direct investment abroad that reached billion as early as in the year 1998 (www.en.wikipedia.org). The economic and political provisions of the country makes it a good option to invest in since it is economically stable and the government recognizes the rights and privileges of foreign investors and entrepreneurs.
2. Which industries?
The island remains open to international trade and investment, with an average trade to GDP ratio of 273%. In the manufacturing sector for example, foreign investment commitments amounted to US.2 billion in 1998 (www.expatsingapore.com). Other industries in the country that are open to foreign direct investments include industries such as agriculture and fishing; mining and quarrying; manufacturing, food, beverages, and tobacco; textiles, wearing apparel and leather; wood and wood products; paper and paper products, printing and publishing; chemicals and chemical products; petroleum and petroleum products; rubber and plastic products; basic metals; fabricated metal products; machinery and equipment; electrical machinery and apparatus; electronic products and components; transport equipment; instrumentation, photographic and optical goods; construction; commerce; wholesale trade; retail trade; restaurants and hotels; transport, storage and communications; water transport storage and warehousing; financial and insurance services, banks,; financial companies; insurance services; insurance companies; real estate; business services; and social and personal services (Singapore 2005 Investment Climate Statement). In the case of FMCGs, there are plenty of opportunities to participate in the local market exchange of goods particularly on food and beverages as daily necessities in the Singaporean household.
G. International trade statistics
The total trade participation of Singapore amounted to 3 billion in 2000 after a 21% increase from that of the previous year as the tenth largest trading partner of the United States. Its imports totaled to 5 billion while exports amounted to 8 billion (www.en.wikipedia.org). This illustrates Singapore as one of the highly active trading countries in world. its active participation in international trade practices only signifies that the country has earned its reputation internationally as a economically stable nation.
1. Major export
a. Dollar value
The largest export market and main import source of the country is Malaysia comprising 18% of Singapore’s total exports. Re-exports or the entrepot trading practices in the country accounted for 43% total sales of the country in 2000 (www.en.wikipedia.org). In 1999 total exports amounted to 2.4 billion with commodities such as machinery and equipment including electronics (63%) as well as chemicals and mineral fuels. Other export partners include Japan (6.7%), Taiwan (4.7%), Thailand (4.3%) and South Korea (4.2%) – as estimated in the year 2003 (www.expatsingapore.com). This implies that Singapore can be an ideal productive and efficient trading partner as depicted by other progressive countries’ reliance to the export activities of the country.
b. Trends
Singapore’s principal exports are petroleum products, food/beverages, chemicals, textile/garments, electronic components, telecommunication apparatus, transport equipment. Singapore’s main imports are aircraft, crude oil and petroleum products, electronic components, radio and television receivers/parts, motor vehicles, chemicals, food/beverages, iron/steel, textile yarns/fabrics (www.en.wikipedia.org). As indicated, the country exports food and beverage product signifying that there is a market in for FMCGs.
2. Major imports
a. Dollar value
Import on the other hand totaled to 1.6 billion (2003). Import partners include Malaysia (16.8%), United States (14.1%), Japan (12%), China (8.7%), Taiwan (5.1%) and Thailand (4.3%) as estimated in 2003 (www.en.wikipedia.org). This illustrates that Singapore is very familiar with importation activities and the country has laws and policies that govern such trading practices. From the mentioned countries that play as trading partners for Singapore, it is obvious that the country has a range of developmental efforts and initiatives to be competitive in the international trade market. The dollar value of imports reinforces the fact that Singapore lives in a very cash rich society. Demanding more products, as FMCGs is becoming popular in the country it is now a great opportunity to export here.
b. Trends
China is the major location for business persons from Singapore, accommodating 14% of the total overseas investment of the country followed by Malaysia at 105, Hong Kong and Indonesia at 8% and the United States at 4%. India, meanwhile also promises a lucrative investment location for Singapore with its attractive technology sector (www.en.wikipedia.org). Import commodities in the form of machinery and equipment (57%) mineral fuels, chemicals and foodstuffs in the year 1998 comprise the major import industries of the country (www.expatsingapore.com). This shows that Singapore can be an export partner for the food and beverages industry opening avenues for FMCGs entry.
3. Balance of payments situation
a. Surplus of deficit?
The estimated national revenue was accounted to be .67 billion while
expenditures were recorded to total .21 billion, including capital expenditures of .8 billion in 2005. The country’s public debt is estimated 102% of GDP as of 2005 indicating a balance of account total of .24 billion (http://www.cia.gov/cia/publications/factbook/geos/sn.html). Although the figures above indicate a deficit, active participation of Singapore in the international trade practices as well as the contracts issued among business partners along with the government’s effort to improve the country’s economic competitiveness still presents a viable consideration for exporting FMCGs.
b. Recent trends
Wage and rent reduction strategies are being considered and pursued by the local legislators of Singapore along with other cost-cutting measures to lower the cost of participating in the business sector of Singapore (www.en.wikipedia.org). This means that the tax revenues are less than government expenditures. This may mean that the government may increase personal and corporate tax rates making it more costly to import to Ireland.
4. Exchange rates
a. Single or multiple exchange rates?
The US dollar was initiated as the country’s single exchange rate since most of trading partners likewise use dollars as the primary financial mode along with other Southeast Asian countries (http://www.cia.gov/cia/publications/factbook/geos/sn.html). As such, Singapore engages in more or less convenient trading activities since the US dollar is duly recognized international currency.
b. Current rate of exchange
Exchange rate is approximated 1 Singaporean dollar to 1.65 US dollar (http://www.cia.gov/cia/publications/factbook/geos/sn.html). Moreover, there are no controls on foreign exchange and no protectionist measures making the country a viable and promising market for the internationally playing business operators.
c. Trends
The exchange rates from the year 2001 to 2005 were recorded to be 1.7917, 1.7906, 1.7422, 1.6902, and 1.65 Singapore dollars per 1 US respectively (http://www.cia.gov/cia/publications/factbook/geos/sn.html). This indicates that Singapore is initiating means and ways to promote the country as a good investment location and trade partner. Moreover, the policies and projects that the government adheres to reflect the country’s awareness of the economic considerations that foreign investors take into account.
H. Trade restrictions
In 2001, however, Singapore’s economy fluctuated by the global recession and downplay in the technology sector. This paved the way for the Goods and Services Tax (GST) in 1994 which increased government revenue to reform the economy into services and value added goods making the economy more stable than before (www.en.wikipedia.org).
The trade policies governing the country of Singapore that greatly influences and affects interested trading partners are based the principles of the free-market system model and an outward optimistic economic growth and progress orientation of the country. This evident in the estimated 96% of imports which enter the Singapore market and consumed by its people that are all duty-free. Exports, on the other hand, also have the same privileges, except when bilateral restraint arrangements are in force (www.expatsingapore.com). For foreign investors there are no capital gains taxes, turnover tax, development tax or surtax on imports in Singapore in order to promote investment initiative to the country. .
I. Extent of economic activity not included in cash income transactions
1. Countertrade
Recognizing the impact of globalization, Singapore has built trade cooperation ties with several nations and has integrated well into the world economy. Singapore participates in multilateral trade forums such as the Asia-Pacific Economic Cooperation (APEC) and the Association for Southeast Asian Nations Free Trade Area (ASEAN AFTA). This reflects the republic’s commitment to global, multilateral free trade, as the first World Trade Organization (WTO) Conference was held in the country in December 1996. The year 1993 established Singapore’s success and growth in the external economy with investments and cooperative projects all over the Asian region (www.expatsingapore.com). The economic plan and approach maintained by the country is primarily based on its long-established strength in entrepot trade and shipping while promoting diversity and growth. As such increased economic activity in the country is ensured making FMCG exportation a considerable option.
J. Labour force
1. Size
According to the 2003 economic statistics of Singapore, the country’s labor force numbered to 2.2 million citizens 49% of which is composed of employment in the financial, business and other services sectors, 18% in manufacturing, 15% in commerce, 6% in construction and 12% in other occupation (www.en.wikipedia.org). Labor-intensive industries were promoted in the 1960’s and became successful in the following decade of full employment which resulted to higher-skilled jobs followed by strategic plans for the country’s manufacturing capabilities as well as its service and electronics sectors in the 1990’s (www.expatsingapore.com). This shows a promising overall economic activity and progressive development and growths since the labor force are harnessed effectively to attain maximum production and efficiency. Intensifying FMCGs in the Singaporean market can result to opportunities for the citizens to open enterprises in the retail s well as wholesale industries.
2. Unemployment rates
With the country’s GDP at US,800 its unemployment rate is 3.9% (www.en.wikipedia.org). This is considerably lower compared to other Asian countries thus, illustrating that the country is finding means to alleviate the living conditions of the unemployed members of the society and thereby promote economic stability for every Singaporean. Such act of responsiveness among the legislators and policy-makers, particularly the economic consulates of the country can be expected also when it comes to economic initiatives among foreign investors.
K. Inflation rates
Singapore’s inflation rate or annual percent change in consumer prices compared with the previous year’s consumer prices is estimated to be 1.7% in 2004(http://www.cia.gov/cia/publications/factbook/geos/sn.html). The effect of inflation means FMCG prices will also change but will have little effect on FMCG demand and consumption since FMCGs are the products which are mostly considered basic needs in the household.
IV. Developments in Science and Technology
The total industrial output of Singapore is accounted by in majority by the electronics industry (48%) as the government continues to prioritize the development and research of the chemicals and biotechnology industries. The value-added activities in manufacturing and services sectors are being given importance by the government to maintain the country’s competitive position in the market. The financial services, telecommunications and power generation or retailing sectors are being opened by the government to foreign services providers for greater competition and activity of the country’s economy (www.en.wikipedia.org). This technological restructuring in the Singapore was initiated in order to keep up with the fast modernization of other countries and the rest of the world. As such, efficiency ad productivity are enhanced so as to maximize the potential of the resources of the nation. In this light, FMCGs entry to the local market will be highly supported by the technologies available in Singapore.
Framework for Socio-cultural Analysis
I. Introduction.
Include short profiles of the company, the product to be exported and the country
with which you wish to trade.
II. Brief discussion of the country’s relevant history.
III. Geographical setting.
A. Location.
B. Climate.
C. Topography.
IV.. Social institutions.
A. Family.
1. The nuclear family.
2. The extended family.
3. Dynamics of the family.
a. Parental roles.
b. Marriage and courtship
4. Female/male roles (are they changing or static?)
B. Education.
1. The role of eduction in society.
a. Primary education (quality, levels of development etc).
b. Secondary education (quality, levels of development etc.)
c. Higher education (quality, levels of development, etc).
2. Literacy rates.
C. Political system
1. Political structure.
2. Political parties.
3. Stability of government.
4. Special taxes.
5. Role of local government.
D. Legal system
1. Organisation of the judiciary system.
2. Code, common, socialist, or Islamic- law country?
3. Participation in patents, trademarks and other conventions.
E. Social organisations
1. Group behaviour
2. Social classes.
3. Clubs, other organisations.
4. Race, ethnicity and subcultures.
F. Business customs and practices.
V. Religion and aesthetics
A. Religion and other belief systems.
1. Orthodox doctrines and structures.
2. Relationship with the people.
3. Which religions are prominent?
4. Membership of each religion.
5. Are there any powerful or influential cults?
B. Aesthetics
1. Visual arts (fine arts, plastics, graphics, public art, colours, etc)
2. Music.
3. Drama, ballet and other performing arts.
4. Folklore and relevant symbols.
VI. Living conditions.
A. Diet and nutrition.
1. Meat and vegetable consumption rates.
2. Typical meals.
3. Malnutrition rates.
4. Foods available.
B. Housing.
1. Types of housing available.
2. Do most people own or rent?
3. Doe most people live in one-family dwellings or with other families?
C Clothing.
1. National dress.
2. Types of clothing worn at work.
D. Recreation, sports and other leisure activities.
1. Types available and in demand.
2. Percentage of income spent on such activities.
E. Social security.
F. Heath care.
VII. Language.
A. Official language(s).
B. Spoken versus written language(s).
C. Dialects.
IIX. Sources of information.
IX. Appendices.
http://en.wikipedia.org/wiki/Singapore
http://www.cia.gov/cia/publications/factbook/geos/sn.html
(17 February 2006). Financial Year 2006 Singapore Budget Statement. (PDF) URL accessed on 2006-02-18.
Administrative Procedures: Competition Policy. Available at: www.apeccp.org.tw (Accessed: July 29, 2005).
Economy of Singapore. Available at: www.en.wikipedia.org (Accessed: July 29, 2005).
Singapore economy and currency. Available at: www.expatsingapore.com (Accessed: July 29, 2005).
New Strait times (2002). Singapore Rapped Over Income Gap. Available at http://www.singapore-window.org/sw02/020430ns.htm (Accessed: April 5, 2006).
Singapore 2005 Investment Climate Statement (2005) Singapore. Available at: http://www.state.gov/e/eb/ifd/2005/42111.htm (Accessed: April 5, 2006)
Singapore Department of Statistics (2001). Singapore Census of Population 2000. Advance Data Release No. 7: Household Income Growth and Distribution. Available at: http://www.singstat.gov.sg/papers/c2000/adr-hhinc.pdf (Accessed: April 5, 2006 ).
Part A – Economic Analysis
This section highlights the importance of understanding the economy of a country, particularly as it applies to marketing and influence of the government.
Three broad categories of information are required to complete this guideline.
1. General economic data that serves as a basis for evaluation of the economic soundness of the country under consideration;
2. Political stability (instability) which may influence any investment decision, and
3. Information relating to channels of distribution and media availability and
the role of the media.
On completion of this section, include an executive summary (about two pages) of the main points, the purpose being to give the reader a brief glance at the critical elements. Pay particular attentions to those aspects of the culture, economy and politics you will need to know to enable you to do business in the country, but would not be expected to know or would find different based on your own self reference criteria.
Part B – Socio-Cultural Analysis- Economic Analysis
The socio-cultural analysis is an important source of information for understanding the business customs and other important cultural features of a foreign country.
More than just a collection of interesting facts, the cultural analysis should try and interpret the meaning of the cultural information ie: how does the information help in understanding the effect on the market. The fact that the majority of Japanese consider themselves either Shinto or Buddhist (or both) is interesting, but more important is the effect that these belief systems have on market behaviour.
Hi there, please see the attachment of my assignment instruction and let me know if you have confident to do it. It is an international marketing subject, you need to choose a product and a country in order to do this analysis. Complete all infomation in the framework. This is due April,06 next week. Thank you
My name is Eileen Lin. Please pass the following information to the writer.
I’ve attached the sample assignment for economy analysis provided by my lecture. It’s just an example shows you how to do the part A. The sample assignment contains 3000 words (but I only have to do 2000 words for economy and social – cultural analysis) as the unit structure and the requirement for the assignment is now changed, due to the requirement has been changed, all the statistic numbers goes to the appendix.
e.g. Population
Total – 231,328,092 Million
1. Growth rate: 1.54%
2. Birth rates: 2.19%
3. Death rate: 0.63%
And analysis every heading in the body as you can see in the sample assignment. So please don’t feel confused.
Here, just to give you an idea of how to choose a product and a country.
My lecture provides couple ideas from her previous student, for example:
àProduct: livestock, Country: Indonesia. Because of Livestock meat trade could well be a viable industry within Indonesia, as the country can’t feed it’s every increasing population, which has 27% below the poverty line.
àProduct: sugar mills, country: Vietnam. Because over US $ 1 billion has been spent on milling capacity and infrastructure in sugar growing regions. By implementing sugar mills, it will allow Vietnam in more sugar products in its economy market.
Note: you can’t re-use the above ideas.
My idea for the assignment is product: logs, woods, country: Taiwan. Because Taiwan as one of the largest furniture exporting country is having supply shortage.
You can choose to use my idea or it’s up to you as long as you are confident. But be very careful to choose the product for this assignment as the information you gather for this assignment must be a clear link to next assignment (assignment2, Preliminary marketing plan). Follow the table of content that I provided in assignment instruction for both economy analysis and social-cultural analysis.
The assignment must be analytical and not purely descriptive. Descriptive work will attract heavy penalties to the point of a failing grade.
My due date is April, 6, 06
Please contact me if you have any problems.
Thank you
APA
Credit:ivythesis.typepad.com
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