Managerial Decision Making+ Research Design
Introduction
Perhaps, the rapid growth of technological advancement in the society has brought people so much ease in all the things they do. Part of this technological advancement is the emergence of the Information System. Information System (IS) is often regarded as the unquestioned cornerstone towards competitiveness in the 21st century (Donthu & Garcia, 1999). These technological advancements have brought people to create a system that would be helpful in their everyday living. Furthermore, this development has made changes and development of the lives of people especially those in the working place. Within the working place, one of the most essential aspects to consider is to create a system that will be useful for different activities of the organisation.
The WiserSoft Company has decided to conquer the international market by exporting its WiserSoft product to the United Kingdom. Exporting, is the simplest form to be used when a company wishes to invade the international market which includes direct or indirect method such as using an agent, in the case of direct method and counter trade if the company opted to implement an indirect method.
Since, the technology has invading man’s working place the product that has been chosen to go international market is the office software. More and more organisation is trying its best to provide a system in order to help their stakeholders to assess with the organisations’ data projects. The role of the information system is very important in an organisation.
Hence, the WiserSoft Company was built and now will try to market its product by exporting. Since the companies in the United Kingdom are trying to use information system for their competitiveness, the company’s goal is to be well known in providing information system software in a working place. Primarily, the main mission of the company is to provide its target market with a tool that will assist them in their workload, more relationships with lesser effort, less personnel and less time with the best results. The main product of the company is the WiserSoft Office Automation. The company has developed the WiserSoft Office Automation in order to give an immediate response to application gap and produce a single integrated platform by combining its multiple applications to be able to provide an office organisation with model interdependent software tool and that this WiserSoft Automation will soon be out in the UK.
Proposed Research
In line with the plan of the company to export its good within the United Kingdom, it is important that the company would be able to conduct a marketing research first so that they will know whether their plan will help the company to be known in the international market or it will just be a cause for the downturn of the WiserSoft Company. The chosen topic is if it would be feasible that the WiserSoft Office Automation product of the Company can be exported to UK. The title of the research would be:
“The feasibility of using Exporting as a marketing entry strategy for WiserSoft Company to bring its products in the United Kingdom”
Possible Research Question
1. What is the concept of exporting as a marketing entry strategy?
2. Can WiserSoft Company utilize exporting in order for them to be known internationally?
3. What are the advantages of using exporting as a marketing entry strategy?
4. What are the disadvantages of using exporting as a marketing entry strategy?
5. What is the possible impact that WiserSoft Company would encounter in using exporting?
6. What are the perception of the employees and other stakeholder of WiserSoft Company regarding its decision of exporting their products in United Kingdom?
Reference
Donthu, N. & Garcia, A. (1999). The Internet shopper. Journal of Advertising
Research. 39 (3), 52-58.
Elliot, G.R. (1990). The Marketing Concept – Necessary, but Sufficient? An
Environmental View. Graduate School of Australia, University of
Melbourne, Australia.
Hills, G.E. (1994). Marketing and Entrepreneurship: Research Ideas and
Opportunities. Quorum Books, Westport, CT.
Credit:ivythesis.typepad.com
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