The Effect of Stores Appraisal on Stores Effective Management
Introduction
Business management is the functional application of marketing techniques. It refers to the analysis, planning, implementation, and control of programs designed to create, build, and maintain mutually beneficial exchanges with target markets. Basically, this paper aims to describe and study the effect of stores appraisal on stores effective management.
Perhaps, every store wants to initiate a management system and strategy that could maintain the organisation’s capability, strength and competitiveness. It is important that the management team and the organisation per se should always open their mind for changes that they might encounter in order to cope and adapt to the latest development that are happening within and outside their environment and conduct effective store appraisal.
This paper discusses in detail the research proposal that examines the perception of the consumers regarding the effect of stores appraisal on stores effective management. Basically, the researcher attempts to identify the different factors that significantly contribute to the progress of a store. This includes discussion of its history, the current status of marketing strategies, and its relationship to consumer satisfaction. Specifically, this proposed research explores the perceptions of the respondents and their view regarding organisations’ performance.
This research proposal discusses in detail the background, general purpose of the study. Moreover, the objectives of the study and the research statements are presented. Here, vital concepts, questions and assumptions are stated. Finally, the scope and limitation of the study, overview of the methodology used and the significance of the research are discussed.
Statement of the Problem
Generally, the purpose of this study is to conduct a study on the effect of stores appraisal on stores effective management. This study tries to answer the following queries:
1. What are the variables that significantly affect the perception of the consumers regarding satisfaction?
2. Does appropriateness of marketing strategies significantly affects the progress of certain organisation?
3. Does stores appraisal has significant effect on stores’ effective management?
4. Is there any significant relationship between marketing strategy and organisation’s appraisal?
Hypothesis of the Study
Based on the research questions the research project works out on the following null hypotheses:
1. Appropriateness of marketing strategy has no significant effect to the progress of the store.
2. Stores appraisals have no significant effect on stores effective management.
Significance of the Study
This study will be a significant endeavour in understanding the effect of stores appraisal on stores effective management. This study will be helpful to business administrators and management practitioners for this will be a guide for them when they employ effective apparaisal approach to their organisation. By examining the risks and other factors involved in appraisal strategies, business administrators and management practitioners will be able to design measures to minimise the risks. Further, through the understanding of the needs of their consumers in terms of satisfaction, this study will help different stores to satisfy their consumers. Moreover, this study will be a significant endeavour in promoting effective marketing strategies that suffice the needs of consumers.
This study is deemed useful for future researchers on organisation appraisal strategies and its application to different business organisations. This study could also serve as an academic tool in informing its reader about the business development and organisational change. Moreover, this research will provide recommendations on how to value business development as they are taking a large part in the organisations success. In addition, this study will provide information to business leaders regarding business progress and development. Knowing how consumers perceive development of an organisation will assist business leaders in establishing programs, policies, and staff development.
Objectives
The primary objective of this study is to examine and determine the effect of stores appraisal on stores effective management. To address this objective, the researcher explores the nature of stores’ appraisal, marketing and management programs: its benefits and advantages to different consumers. Moreover, this study will focus consumers’ perceptions of marketing strategies.
The objectives of this study will be to:
determine the impact and current effect of stores appraisal on stores effective management;
determine if consumers’ perceptions to appraisal strategies has a relationship to their satisfaction towards service/product provided by the store; and
determine if stores appraisal has affecting stores effective management.
Methodology
Methodologies are outlooks on research; they set out an image for what research is and how it should be carried out. Basically, axioms and methods are connected to each other. Methods are tools or techniques of gathering of data, techniques of analysis, and techniques of writing. Since it is a tool, then a scrupulous method can often be used by many different methodologies (both qualitative and quantitative). Therefore, methodologies are at a more abstract (or general) level than are methods. Apparently, Mark; Lewis, Philip & Thornhill, Adrian (2004) defined ‘methodology’ as a strategy or plan for achieving some goal. In contrast to this, methods are the tactics that can be used to service the goals of the methodology. In essence, methodologies provide the blueprints that prescribe how the tools should be used. Those prescriptions can be traced to the axioms — beliefs about how research should be conducted.
According to Saunders, Mark; Lewis, Philip & Thornhill, Adrian (2004), all research will possibly involve categorical or numerical data or data that can be use for analysis to help the researcher answer the research questions. In connection to this, Saunders, Mark; Lewis, Philip & Thornhill, Adrian (2004; p.327) defined quantitative as a type of empirical knowledge. Actually, qualitative data are described in expressions of quality. Qualitative is the converse of quantitative, which more precisely describes data in terms of quantity (that is, using ‘formal’ numerical measurement).
For this study, primary research and secondary research will be used. Moreover, the descriptive research method will be utilised. In this method, it is possible that the study would be cheap and quick. It could also suggest unanticipated hypotheses. Nonetheless, it would be very hard to rule out alternative explanations and especially infer causations. Thus, this study will use the descriptive approach. This descriptive type of research utilises observations in the study. To illustrate the descriptive type of research, Creswell (1994) guided the researcher when he stated: Descriptive method of research is to gather information about the present existing condition.
Primary research is conducted using questionnaire surveys that are sent to the consumers. Here, the questionnaires will be used to collect quantitative data and the interviews will be used to provide qualitative insights into the data collected. Apparently, secondary data are based from the recent literatures related to marketing strategies and business develop0ment.
As stated above, this research will partially base its findings through quantitative research methods because this permits a flexible and iterative approach. During data gathering the choice and design of methods are constantly modified, based on ongoing analysis. This study will also employ qualitative research method because it will try to find and build theories that will explain the relationship of one variable with another variable through qualitative elements in research. Through this method, qualitative elements that do not have standard measures such as behaviour, attitudes, opinions, and beliefs within the health institution domain will be analysed.
Reference:
Saunders, M., Lewis, P. and Thornhill, A. (2003). Research Methods for Business Students, 3rd Ed. London: Prentice Hall Financial Times.
Credit:ivythesis.typepad.com
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