Attaran and Wood (1999) listed five (5) successful companies that used reengineering process including its reported benefits.
Hallmark reengineered its product design operations that resulted to 200 percent reduction in the design time and introducing 23,000 new card lines each year.
IBM Credit Corporation improved its credit application process, where application process reduced from 6 days to less than four hours and there is a 100-fold increase in volume of deals handled.
Ford Motor Corp applied reengineering into the accounts payable, which resulted to 75 percent reduction in workforce, from 500 to 125 and 14 day reduction in payment time to suppliers.
Liberty Mutual used reengineering in the processing of contract that leads to 50 percent reduction in contract process time and company savings of more than million a year.
Wal-Mart employed reengineering into its procurement/distribution process that resulted to 2 percent cost advantage over its nearest competitors.
Stewart (1993), in Fortune Magazine article mentioned different companies that undergone reengineering as well as their benefits and are listed below:
Union Carbide wiped out its 0 million out of fixed costs when they used reengineering within three years.
GTE achieved double revenues and halted operational costs in its telephone operations after using reengineering.
At Blue Cross of Washington and Alaska, there is 20 percent increase in the labor productivity within 15 months.
Mutual Benefit Life is a New Jersey-based insurer brilliantly reengineered its policy issuance and finance.
Bell Atlantic continues to be more competitive after implementing reengineering process that resulted to 20,000 fewer employees in its traditional telephone business.
In a book chapter of Caldwell (2002), the U.S. automobile reengineering process involved quality manufacturing through joint ventures and technology innovations.
Chrysler opened a joint venture with Mitsubishi for the integration of computerized design machines and computerized manufacturing facilities.
General Motors (GM) focused on supply chain logistics for improved just-in-time delivery of inventories that leads to greater profitable returns and growth.
Integrating business operations with technology is among the most common reengineering process. This is seen on the case of the following companies as reported by Hamm and Stepanek (1999):
Intel lightens the burden of 200 salesclerks in a tiring and manual process of receiving orders through web-based automation. Now, they concentrate on improved customer relationships and business trend analysis. Also, Intel focuses on R&D efforts (Anders 2002).
Cisco Systems (CSCO) recorded increased productivity after handling 75 percent of sales online, like Intel and enhanced operations.
The following are from various sources including journals, books, and magazines reports on supply chain logistics, marketing, technology, and unique strategy implementation.
American Airlines recovered from bad debt that affected its operations when the airline company used reengineering using technology and new logistics management strategies (Drew and Smith 1995).
Proctor & Gamble’s Organization 2005 is an ambitious restructuring and change management program launched in September 1998 and was considered a success and a failure at the same time. It is used as good case example in identifying the factors that affect businesses particularly in undergoing and coping up with changes (Hitt et al. 2003).
Levi Strauss, a clothing business pay special amount of attention on their distinctive logistics capabilities with the purpose of maintaining their marketing and customer service aspects as a part of their competitive advantage (Lynch et al. 2000).
Apple Computer is admired on its strategy implementation including its Intensive strategy, which aims to competently position and promote their products. It also uses the market penetration strategy in order to introduce their computers products with the educational market segments (Hitt et al. 2003).
The constant creation of innovation continues in Amazon. This includes site development on specific aspects, extension of coverage into other retail categories, and a trial to venture on a unique yet related line of service/product offer such as CDs and innovative in nurturing alliances with other online booksellers (Merrilees 2001).
According to Weekes (2004), Topman became one of the most widely patronized retailers of men’s fashion in UK because of its outstanding supply chain and online retailing as purchasing strategy.
Tesco remains a leader in UK retail industry because of its long-term strategy for growth as well as its competitive supply chain and marketing strategies (Humby et al. 2003).
Singapore Airlines is a leader in airline high quality service and innovation of firsts (Yeung 1998) because of its ability to deal with industry changes and emerging trends.
Target Corp. ventured in online-based actions using their own website, internet advertising, partnership, and even merger and acquisition in combating rigid competition in retail industry (Hitt et al. 2003).
STAR TV, upon its launch, redefined the viewing experience for millions through its satellite television broadcast services and innovative standards in broadcasting services in terms of content, production, and variety (Hitt et al. 2003).
British Airways uses technology innovations as key aspect of competitiveness particularly on internet in bookings and reservations, ticketing, customer service mechanisms, advertising and marketing purposes (Oliviera 2008; Vlaar et al. 2005).
This is also similar to the case of Southwest Airlines. In terms of strategy implementation, the Company put itself as a cost-leader with a focus strategy (Vowles 2001).
HSBC and its affiliates operate using a competitive strategy through Internet applications or e-business that significantly enhanced the competence of the under-performing local banks through better systems and processes (Boudreau and Watson 2006).
The change of leadership or the taking over of Stuart Rose of Marks & Spencer lead to commendable financial performance because of his restructured marketing and management operations, particularly in global supply chains.
PCCW (or Pacific Century Cyber Works) Limited becomes one of the largest and most complete communications provider in Hong Kong and one of Asia’s leading players in ICT because of its ability to reengineer existing operations in technological innovations, world-renowned HR practice in motivating staff towards maximum productivity and performance and strategic alliance (Selvarajah 2000).
Nokia is very successful in its early adoption of the RossettaNet supply-chain management system used by many of the most important links in Nokia’s supply chain, which consists nearly of 2000 companies (Miller and Morey 2004) leading to speed and scale matters in the telecommunications industry. It is also a leader of innovations in mobile phones.
Coca-Cola continues to be a leader in innovations and change particularly in products and marketing strategies. For example, Coca-Cola introduced their new product which is a calorie burning soft drink, the Enviga and the Company is collaborating with the Swiss company – Nestle (Bool 2008).
Honda Motor Company is admired on its efforts on technology improvement leading to the image of environmental-friendliness of the brand (e.g. laughing the Green Factory). Innovations are also designed in the manufacturing, distribution and research mobile (Hitt et al. 2003).
Starbucks undergone a major restructuring by integrating the internet as a distribution channel to bring about additional growth and created more value to its supply chain (Schwartz 2001).
Federal Express or FedEx changed the nature of delivery business by reconfiguring outbound logistics and HR management to originate the overnight delivery business by developing a computerized tracking system called COSMOS (Hitt et al. 2003), which introduced computer technology to the industry.
Google’s formula of success is rooted on its ability to undergo changes particularly on its competent technology and aggressive ability to come-up with both innovative and profit-oriented projects including as a search engine company and web computing applications company (Henry 2006).
The Body Shop improved its brand image after building its reputation through social responsibility that created an environmentally based competitive advantage (Hitt et al. 2003).
Boeing’s campaign for automation in the early 1990s, particularly on the creation of the 777s, gave the company a chance to lessen its expenses by foregoing with the mock-ups by computerizing plane designs (Hitt et al. 2003).
Because of the tremendous growth of information technology, Motorola has been able to keep in mind that the only way to cope with these changes is to implement a strategic way that can enhance the ability and intellectual capability of their employees through the intensive used of training (Gilley and Maycunich 2000).
The merger of Lufthansa and Swiss Air promoted cost-efficiencies and even gave the newly-formed firm value-adding capabilities (synergies) that would not be attained individually (Hitt et al. 2003).
Innovation plays a great role in creation and development of new products of Sunbeam based on R&D programs and consumer feedback in order to identify the existing culture of the target market (Hitt et al. 2003).
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