KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST FOOD INDUSTRY
It was late afternoon when I gone window shopping in one of the most popular mall in manila when I stumbled upon a fast food chain and find myself full and satisfied with the delicious food offered to me by the crew .And it seems like I do it all the time without thinking. Just when I thought I never have to pass again over that fast-food chain will definitely make my mouth watering for just a display and it seems like I go hungry and craving for it, then I’m hooked again just like a magnet eating my favorite meal.
Fast food chain offers additional valuable services especially for children when sometimes they include a playpen inside their stores; they offered birthday party for children including toy promotion. Their target market reaches more than 60% for children. All crew are trained to serve with a smile. All these factors contributed highly to the success of fast food chains worldwide acceptance. A real value for your money is what they offer.
The fast-food industry is booming and the global market is considerably preferred to choose this kind of store when they need to eat. Maybe because of the fast service and food quality or simply because of enticing commercials and promotion and free stuff that makes people want to try. Whatever it is that makes fast-food chain so popular, it is guaranteed it will continue to grow and widely accepted all over the world. Let us take a look at some reasons why this fast-food chain is so popular.
Kentucky Fried Chicken, is probably one the world most famous restaurant and why not? Every day they served at least 12 million customers all over the world in more than 100 countries, not to mention their 15,000 branches all over the world. Col. Harland Sanders started it all with his humble beginning when he opened his first store in 1930 in front of a gas station that was destroyed by fire but he rebuilt it. out of depression he start selling his chicken house to house and visited town and street on the road by himself and basically became accepted the world have known. With continuous persistence he has discovered secret recipe that became popular in many offices and community and so the rest is history. The colonel hard work pays off. Colonel Sanders started it all while others created their own history and still accepted by the world. They have received so many outstanding awards in their services.
Mc Donald restaurant is probably one of the world’s most preferred fast-food. They cater to at least 58 million clients every day. Known for their famous symbol of golden arch M. their fast food chain has established 31,000 stores all over the world and located in 119 countries.
Pizza hut, Shakeys, Wendy’s , A &W, Dunkin Donut and many others also created their own names in the world’s most popular fast-food chain to name a few. Here in the Philippines it is Jollibee and Mang Inasal restaurant who are the leaders in fast food chain. These stores grow very fast within the City.
Despite the popularity, many concerned individual have made a critical studies that the food offered by these store are purely preserved food and therefore not healthy. Mc Donald as an example was sued by the group “London Greenpeace”. For their unhealthy product lines and business practice and this was shown in many countries around the world. And up to now there are still several groups who still believe that what the fast food chain offer was junk and that this fast food chain fever contributes largely to unhealthy adoption of some early diseases like obesity and heart problems.
Vegetarians also thought that this company has not just serving good food but dangerous foods for children and they sometimes fail to show the healthy benefits of their foods. Don’t be afraid to eat here but think twice. All of them are simply revenue earner is what they say. The usage of styro plastics are also the main causes of pollutions all over the world and most fast food chain have been largely contributing to this factor.
The World Health Organization (WHO) is now pushing the legislation of basic health and safety measure if you are into food business. (HACCP) Hazard Analysis and Critical Control Point to make sure that food that is being offered to the public is not dangerous.
Credit:ivythesis.typepad.com
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