Look for the answer here using the Search button.
Essay Instructions on
EXHIBIT A
MARKETING DECISION MAKING
MARKETING PLANNING MARKETING RESEARCH TASK Marketing Situation Analysis Situation Research Efforts (Step 1)
Market analysis Opportunity Assessment
Customer satisfaction studies
Market segmentation Benefit and lifestyles studies
Descriptive studies
Competition analysis Importance-performance analysis
Marketing Strategies Program-driven Research Efforts
Target marketing Target market analysis
Positioning Perceptual mapping
New product planning Concept & product testing
Test marketing
Marketing Program Development Program Development Research
Product mix decisions Customer satisfaction studies
Service quality studies
Distribution decisions Cycle-time research
Retailing research
Logistics studies
Pricing decisions Demand analysis
Sales forecasting
IMC Advertising effectiveness studies
Advertising focus groups
Attitudinal research
Sales tracking
Program Implementation & Control Performance Analysis
Marketing controls Product analysis
Environmental forecasting
Critical information analysis Marketing information support systems
Credit:ivythesis.typepad.com
0 comments:
Post a Comment